Build better products that people love
Get the right product-market fit with customer, market, and product insights from SurveyMonkey.
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Test new product concepts before launch
Collect critical feedback from potential customers to validate a concept and create a process for iterative refinement that helps you achieve strong product-market fit and a successful launch.
Analyze the competition
Conduct market research to determine where your product fits relative to competitors. Collect data to help you size the market, explore consumer perceptions around competitive products, test pricing, and more.
Prioritize the right product features and improvements
Ask customers about features or product improvements they want so you can prioritize your roadmap for the biggest impact. Customers can easily rank their requests in order from most important to least important.
Some of the ways product managers use SurveyMonkey to create better products
Market research
Get actionable feedback on your product or service before you go to market.
Competitor research
Conduct competitor analysis to assess your target market and competitive landscape.
Software and app feedback
Measure Net Promoter Score® (NPS) to assess strengths and weaknesses.
Idea screening
Quickly test and prioritize early-stage product or creative ideas with your target audience.
Concept testing
Get your product concepts, feature optimizations, and ideas validated by a trusted audience.
Need an enterprise-grade solution?
SurveyMonkey Enterprise provides additional features like IT administration, SSO, user controls and permissions, HIPAA compliance and more.
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NPS, Net Promoter & Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.