Ensure your success in event planning and hospitality
Get tools to help you plan events that create buzz, drive impact, and exceed expectations.
With many companies employing work-from-home models, and in-person socializing happening less due to the COVID-19 pandemic, event planning can be a real challenge. If you work in hospitality or events, feedback can be the best tool for finding out what it takes for your events to be successful.
How can we plan events we know will be a success?
- How should we schedule equitable events for a global team?
- What types of events will be impactful for our business?
- What’s the right balance between social, informational, and educational events?
- How do we plan events that work within the budget?
- How do I best collect feedback from attendees?
- How far in advance should we start collecting RSVPs?
How can we pivot to accommodate the changes within hospitality?
- Do people prefer virtual events or those in person?
- How can we create more engaging events if they’re done remotely?
- What technology do we need to ensure attendees find value in the event?
- Do event locations have specific requirements?
- How comfortable are people with attending events and conferences?
- What type of content would people like to see more of?
Survey templates event managers can rely on to get answers
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Event planning
Get a headcount, plan your menu, and choose speakers easily and efficiently.
See templateRestaurant feedback
Gather feedback on the dining experience your guests have at the restaurant.
See templateWhy choose SurveyMonkey?
SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Collect and act on feedback, so your events and communications continuously improve.
- Distribute your survey using QR codes you can display on conference materials or within presentations
- Easy customizations to match the look and feel of your company or event
- Multiple question types for whatever you want to know
- Create your own question bank and make it easy to duplicate your surveys for different events
Integrations that make work easier
Integrate your survey data with the apps you use every day.
- Get feedback on conferences, meetings and events immediately by integrating with tools like Microsoft Teams and Zoom
- Store, manage and share your surveys for collaboration in Google Drive
- Automatically trigger surveys after an event by using customer contact info, already stored in your CRM like Salesforce
Support for when you need it
Get the support that your team needs to launch feedback programs.
Here’s how SurveyMonkey can help:
- We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
- Support the way you want it - with phone, email, and live chat options for getting in touch
- Tutorials and video demos - available within our robust Help Center for those that want to explore on their own
Events managers are among users from these world-class brands
Advice from event managers
Here are some common mistakes and best practices on how to avoid them.
Common mistakes
Are you ready to improve your event planning? Here are some things to avoid:
Ignoring off-site and international attendees
Many companies offer a remote working environment, which means you should offer virtual activities for attendees that can’t make it in person.
Over-communicating before and after events
It’s important to keep everyone informed, but be cautious of sending too many surveys to ensure people respond.
Not collecting feedback right after an event
It’s important to measure the success of your event through the lens of the attendees. Be sure to ask for feedback right after the event so it’s fresh in their minds.
Learn more about the types of survey questions that help you measure the success of events
Best practices
Leaders in hospitality and events share things they swear by:
Curate content you know is great
Rely on feedback collected before events to gather feedback on what attendees want to see, then act on it.
Use data for validity
Show leadership survey data to back up your expenses or decisions for future events.
Create an event marketing strategy
Promote your event on key channels such as websites, social media, email, and more.
Make feedback anonymous for honest answers
Give event attendees or registrants the opportunity to provide their unbiased opinions about your event, so you know exactly how to make improvements.
Resources that event managers find helpful
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- Manage multiple users and gain visibility into all survey data collected across your organization with admin controls and dashboards.
- Ensure confidential data is protected with enhanced security including encryption, SSO, and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau, and more.
Discover more resources
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Explore our toolkit directory
Access more toolkits for a variety of of roles