Why TechValidate
Customers
Resources
Power your sales and marketing initiatives with social proof
Demand Generation
Infuse the voice of your customers into your marketing campaigns to boost conversions.
Learn moreSales Enablement
Get a comprehensive, self-service database of customer-sourced content right at your sales team’s fingertips.
Learn moreTargeted Marketing
Slice and dice the results of your project by persona or vertical to generate powerful targeted content.
Learn moreCompetitive Differentiation
Differentiate your brand using customer evidence to underscore your product’s strengths vs. the competition.
Learn moreSocial Media
Get compelling, social-ready content—like quotes, stats, and graphs—to keep your followers engaged.
Learn moreThought Leadership
Collect data on industry trends and technology adoption to give credence to thought leadership content.
Learn more69%
of our customers use TechValidate for Sales Enablement
59%
of our customers use TechValidate for Demand Generation
57%
use TechValidate for Social Media campaigns
Fuel Demand Generation campaigns
Create a growing library of customer stories and proof points to fuel your Demand Generation initiatives, from highlighting customer data points in webinars to infusing the authentic voice of your customers into your longer form content. Some ideas include:
- Boost conversion rates by including social proof on your form pages
- Create more persuasive content by using the voice of your customers in eGuides, reports, infographics, etc.
- Speed up the sales cycle by leveraging customer stories in your nurture campaigns
84% of surveyed marketing organizations have helped sales people build credibility and handle objections with TechValidate, enabling them to close more deals.
Source: TechValidate, TVID: 376-8C1-16A
Enable sales efforts
Your sales team is hungry for customer stories and ROI proof points to establish credibility with their prospects. With TechValidate, you’ll get a comprehensive, self-service database of customer-sourced content right at your Sales team’s fingertips. Sales reps have access to dozens of case studies, testimonials, and ROI metrics that can be easily filtered by industry, role, location, or use case to match the unique profile of any sales prospect.
Support vertical and persona-targeted marketing
In the age of Account-Based Marketing and all things personalized, the one-size-fits-all approach is no longer effective. But marketers struggle to secure the resources and headcount to effectively create the breadth of content they need to cover every buyer persona and industry vertical—until now. With TechValidate, you can slice and dice the results of your project using your desired filtering criteria to generate powerful, targeted content.
Rise above the competition
In crowded markets, it can be a real challenge to stand out from the pack. To differentiate your brand, use customer evidence to underscore your product’s strengths vs. the competition. A few of the ways you can use TechValidate content for competitive differentiation include:
- Creating battle cards that feature compelling customer stories
- Publishing testimonials about why your customers selected you over the competition
- Supporting your competitive claims with relevant customer stories on your website
Are your social media accounts collecting dust? Don’t let your social channels turn into a one-way monologue—or worse, go months without regular updates. Give your efforts a boost with a steady stream of short-form, social-ready content (like quotes, stats, and graphs) to keep prospects, customers, and partners engaged—and attract new followers.
Create thought leadership content
Your customers may be the experts on topics your prospects want to read about. Capture the attention and trust of your audience by collecting data on industry trends and technology adoption directly from your customer base to establish your company as a thought leader.
73% of people say that content that contains data is more persuasive than content without data.
Looking for inspiration?
See examples of how marketers at organizations big and small have successfully used TechValidate content.
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