Marketers trust TechValidate to deliver social proof

Gathering customer stories was once a tedious, time-consuming, and unreliable process for 4C Insights, requiring account managers to reach out to customers one by one. With TechValidate, 4C has created dozens of case studies, testimonials, and more. These pages have some of the highest engagement rates across their website, and 4C Insights has doubled its ROI from marketing spend while using TechValidate.

In addition to publishing over 60 case studies and hundreds of testimonials, Duo Security uses TechValidate to report on industry trends based on their research with customers. During one outreach project, they made an unexpected discovery: customers kept using the word “love” to describe how they felt about the product. Inspired, Duo Security created a new tagline: “The most loved company in security.”

The marketing team at Looker had great high-level messaging, but wanted to take a more targeted approach to their content, particularly with their customer stories. But getting the breadth of stories they needed for each buyer persona and industry vertical was challenging. Using TechValidate, they were able to create an arsenal of highly-targeted customer case studies, testimonials, and stats to support their sales and marketing efforts. Plus, the proof points they collected enabled them to take a more enterprise-centric story to market.

With a limited budget, the marketing team at BMC Remedyforce needed evidence to support their marketing claims, establish trust with prospects, and compete with some big players in the industry. Within weeks of launching their initial outreach with TechValidate, BMC was able to publish hundreds of verified case studies, testimonials, reviews, and customer statistics that they use to boost marketing campaigns and improve sales conversions.