Discipline
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Personal success
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Efficiency
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Competence
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Sacrifice
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Fairness
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Equality
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Empathy
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Competitiveness
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Wealth
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Justice
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Recognition from peers
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Purpose
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Knowledge
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Power
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Compromise
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Prestige
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Community
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Duty
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Security
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Authority
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Balance
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Innovation
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Results
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Honesty
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Integrity
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