Award: Most Effective Licensing or Comarketing Agreement

MOST EFFECTIVE LICENSING OR COMARKETING AGREEMENT CRITERIA
In contrast with formal corporate partnerships and collaborations, technology licensing agreements can protect an owner’s intellectual property while enabling its licensees to accelerate development and meet shorter term financial goals — often helping sustain the licensee during longer-term development of a lead candidate. Such arrangements may apply to licensing of a cell-line or media supplement, enable company start-ups (such as diagnostic testing labs) in emerging regions, or make available proprietary software and/or automated systems and databases. These and other creative licensing or marketing approaches have the potential to expand the biopharmaceutical industry around the globe while reducing the eventual cost to patients.

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