Centurion Holiday 2013 Success Index: Total Seasonal Sales

1. Introduction--Centurion 2013 Holiday Success Index

Dear Prestige Jeweler,

The Centurion's 2013 Holiday Success Index wraps up with this spot-check survey of top fine jewelry stores to gauge total holiday business and trends for 2013. Please take a few minutes to answer this brief survey, because seeing business trends among colleagues is great benefit to top-level fine jewelers nationwide. The survey should take less than five minutes to complete.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How was your total business for the holiday season in 2013, versus holiday 2012?

Up More than 10%

Up 6-10%

Up 1-5%

Even

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

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* 3. What price point/s sold best for the holiday season 2013? Check as many that apply.

Less than $500

$500-$1,000

$1,001-$2,500

$2,501-$5,000

$5,001-$10,000

Higher than $10,000

Comments (optional)

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* 4. What was your single biggest sale (product and price) for the season?

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* 5. What were your three top-selling products for the season?

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* 6. How would you characterize your 2013 holiday season business overall, as compared to last year or previous years? (Examples: business came earlier/later, higher/lower tickets, more/less foot traffic, etc.)

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* 7. Which of your marketing efforts do you think was the most effective for bringing traffic and sales this season? (i.e. traditional advertising, digital marketing, Facebook or other social media, special events, etc.)

Question Title

* 1. Your store name (this will be kept confidential):

Question Title

* 2. How was your total business for the holiday season in 2013, versus holiday 2012?

Question Title

* 3. What price point/s sold best for the holiday season 2013? Check as many that apply.

Question Title

* 4. What was your single biggest sale (product and price) for the season?

Question Title

* 5. What were your three top-selling products for the season?

Question Title

* 6. How would you characterize your 2013 holiday season business overall, as compared to last year or previous years? (Examples: business came earlier/later, higher/lower tickets, more/less foot traffic, etc.)

Question Title

* 7. Which of your marketing efforts do you think was the most effective for bringing traffic and sales this season? (i.e. traditional advertising, digital marketing, Facebook or other social media, special events, etc.)

Question Title

* 8. How would you rate your TOTAL YEAR BUSINESS for 2013 vs. 2012?