Centurion 2014 Mother's Day Survey

1. Introduction--Centurion 2014 Mothers' Day Survey

Dear Prestige Fine Jewelry Retailer,

The Centurion is conducting a spot-check survey of top fine jewelry stores to gauge Mothers' Day 2014 sales, to compare how high-end stores performed relative to the general marketplace. The survey will take only two minutes to complete.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How would you rate your total Mothers' Day sales this year (2014), vs. Mothers' Day last year (2013)?

Up significantly (+10% or more)

Up somewhat (+5% to 9%)

Up a little (+1% to 4%)

Even

Down a little (-1% to 4%)

Down somewhat (-5% to 9%)

Down significantly (-10% or more)

Please feel free to comment:

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* 3. What was your best selling product for Mothers' Day this year?

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* 4. What was your best-selling price point for Mothers' Day?

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* 5. How did your average ticket for Mothers' Day this year compare to last year?

Higher

Lower

About the same

Please specify how much it's increased or decreased

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* 6. What primary marketing methods did you use to generate Mothers' Day sales this year? (i.e., traditional advertising, social media, special promotions or events, Facebook contests, etc.) Please list all that apply.

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* 7. Between Mothers' Day or Valentine's Day, which is typically a higher-revenue holiday for your store?

Mothers' Day

Valentines' Day

About equal

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