Market Research - Service Testing Template
1.
What is your first reaction to the service?
Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative
2.
How would you rate the quality of the service?
Very high quality
High quality
Neither high nor low quality
Low quality
Very low quality
3.
How innovative is the service?
Extremely innovative
Very innovative
Somewhat innovative
Not so innovative
Not at all innovative
4.
When you think about the service, do you think of it as something you need or don’t need?
Definitely need
Probably need
Neutral
Probably don’t need
Definitely don’t need
5.
How would you rate the value for money of the service?
Excellent
Above average
Average
Below average
Poor
6.
If the service were available today, how likely would you be to buy the service?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
7.
How likely are you to replace your current service with the service?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
8.
How likely is it that you would recommend our new service to a friend or colleague?
Not at all likely - 0
1
2
3
4
5
6
7
8
9
Extremely likely - 10
Not at all likely - 0
1
2
3
4
5
6
7
8
9
Extremely likely - 10
9.
In your own words, what are the things that you like most about this new service?
10.
In your own words, what are the things that you would most like to improve in this new service?
Current Progress,
0 of 10 answered