Selling Local Survey

Thank you for participating in this survey as part of the "We Love Local?" month of events and activities. Find out more about the events at http://www.pollinators.org.au. This short survey is intended for BUSINESSES selling locally and there is a separate survey for CONSUMERS buying locally: https://www.surveymonkey.com/s/97DWF5N. The surveys are designed to help understand what drives people to buy locally and to create tailored strategies for developing local markets and enterprises. All answers will be kept strictly anonymous and confidential. The survey should take no more than 5 minutes.

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* 1. Please list the postcode where you work (e.g. 6530)

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* 2. Please indicate whether you are a retailer, producer, manufacturer, or other (please specify).

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* 3. What does 'selling locally' mean to you, with respect to your business?

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* 4. Please estimate where you sell your products / services and in what proportions?

	<25%	25-50%	50-75%	>75%	N/A
Farmers market	Farmers market <25%	Farmers market 25-50%	Farmers market 50-75%	Farmers market >75%	Farmers market N/A
Local food retailer / grocery	Local food retailer / grocery <25%	Local food retailer / grocery 25-50%	Local food retailer / grocery 50-75%	Local food retailer / grocery >75%	Local food retailer / grocery N/A
Community Supported Agriculture	Community Supported Agriculture <25%	Community Supported Agriculture 25-50%	Community Supported Agriculture 50-75%	Community Supported Agriculture >75%	Community Supported Agriculture N/A
Restaurants	Restaurants <25%	Restaurants 25-50%	Restaurants 50-75%	Restaurants >75%	Restaurants N/A
Direct to customers	Direct to customers <25%	Direct to customers 25-50%	Direct to customers 50-75%	Direct to customers >75%	Direct to customers N/A
Online Sales	Online Sales <25%	Online Sales 25-50%	Online Sales 50-75%	Online Sales >75%	Online Sales N/A
Distributor	Distributor <25%	Distributor 25-50%	Distributor 50-75%	Distributor >75%	Distributor N/A
Retail outlet (local)	Retail outlet (local) <25%	Retail outlet (local) 25-50%	Retail outlet (local) 50-75%	Retail outlet (local) >75%	Retail outlet (local) N/A
Retail outlet (not-local)	Retail outlet (not-local) <25%	Retail outlet (not-local) 25-50%	Retail outlet (not-local) 50-75%	Retail outlet (not-local) >75%	Retail outlet (not-local) N/A
Retail outlet operated by your business	Retail outlet operated by your business <25%	Retail outlet operated by your business 25-50%	Retail outlet operated by your business 50-75%	Retail outlet operated by your business >75%	Retail outlet operated by your business N/A
Wholesaler	Wholesaler <25%	Wholesaler 25-50%	Wholesaler 50-75%	Wholesaler >75%	Wholesaler N/A
Other (specify below)	Other (specify below) <25%	Other (specify below) 25-50%	Other (specify below) 50-75%	Other (specify below) >75%	Other (specify below) N/A

Other

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* 5. Please estimate the main sources of your revenue and in what proportions?

	<25%	25-50%	50-75%	>75%	N/A
Farmers market	Farmers market <25%	Farmers market 25-50%	Farmers market 50-75%	Farmers market >75%	Farmers market N/A
Local food retailer / grocery	Local food retailer / grocery <25%	Local food retailer / grocery 25-50%	Local food retailer / grocery 50-75%	Local food retailer / grocery >75%	Local food retailer / grocery N/A
Community Supported Agriculture	Community Supported Agriculture <25%	Community Supported Agriculture 25-50%	Community Supported Agriculture 50-75%	Community Supported Agriculture >75%	Community Supported Agriculture N/A
Restaurants	Restaurants <25%	Restaurants 25-50%	Restaurants 50-75%	Restaurants >75%	Restaurants N/A
Direct to customers	Direct to customers <25%	Direct to customers 25-50%	Direct to customers 50-75%	Direct to customers >75%	Direct to customers N/A
Online Sales	Online Sales <25%	Online Sales 25-50%	Online Sales 50-75%	Online Sales >75%	Online Sales N/A
Distributor	Distributor <25%	Distributor 25-50%	Distributor 50-75%	Distributor >75%	Distributor N/A
Retail outlet (local)	Retail outlet (local) <25%	Retail outlet (local) 25-50%	Retail outlet (local) 50-75%	Retail outlet (local) >75%	Retail outlet (local) N/A
Retail outlet (not-local)	Retail outlet (not-local) <25%	Retail outlet (not-local) 25-50%	Retail outlet (not-local) 50-75%	Retail outlet (not-local) >75%	Retail outlet (not-local) N/A
Retail outlet operated by your business	Retail outlet operated by your business <25%	Retail outlet operated by your business 25-50%	Retail outlet operated by your business 50-75%	Retail outlet operated by your business >75%	Retail outlet operated by your business N/A
Wholesaler	Wholesaler <25%	Wholesaler 25-50%	Wholesaler 50-75%	Wholesaler >75%	Wholesaler N/A
Other (specify below)	Other (specify below) <25%	Other (specify below) 25-50%	Other (specify below) 50-75%	Other (specify below) >75%	Other (specify below) N/A

Other

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* 6. What services or goods would you like to buy locally that you currently have to source outside of the region?

Retail Stock

Wholesale Stock

Produce

Materials

Equipment required for operations

Manufacturing services

Financial services

Transport and freight

Labor

Office supplies

Other (please specify)

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* 7. If there was more information about the benefits of shopping locally (e.g. job creation, local growth, less environmental impact) do you think more people would buy local?

Yes

Unsure

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* 8. What do you think are the advantages of selling locally?

	Not Important	Mildly Important	Important	Very Important	N/A
I like having a number of distribution channels	I like having a number of distribution channels Not Important	I like having a number of distribution channels Mildly Important	I like having a number of distribution channels Important	I like having a number of distribution channels Very Important	I like having a number of distribution channels N/A
I can set my own price	I can set my own price Not Important	I can set my own price Mildly Important	I can set my own price Important	I can set my own price Very Important	I can set my own price N/A
I can offer higher quality products	I can offer higher quality products Not Important	I can offer higher quality products Mildly Important	I can offer higher quality products Important	I can offer higher quality products Very Important	I can offer higher quality products N/A
It lets me reduce transport costs	It lets me reduce transport costs Not Important	It lets me reduce transport costs Mildly Important	It lets me reduce transport costs Important	It lets me reduce transport costs Very Important	It lets me reduce transport costs N/A
I can offer a larger variety of products	I can offer a larger variety of products Not Important	I can offer a larger variety of products Mildly Important	I can offer a larger variety of products Important	I can offer a larger variety of products Very Important	I can offer a larger variety of products N/A
I can build relationships and trust with customers	I can build relationships and trust with customers Not Important	I can build relationships and trust with customers Mildly Important	I can build relationships and trust with customers Important	I can build relationships and trust with customers Very Important	I can build relationships and trust with customers N/A
It allows me to sell what I want and how much I want	It allows me to sell what I want and how much I want Not Important	It allows me to sell what I want and how much I want Mildly Important	It allows me to sell what I want and how much I want Important	It allows me to sell what I want and how much I want Very Important	It allows me to sell what I want and how much I want N/A
It produces a higher income	It produces a higher income Not Important	It produces a higher income Mildly Important	It produces a higher income Important	It produces a higher income Very Important	It produces a higher income N/A
It's easy to estimate demand for my product	It's easy to estimate demand for my product Not Important	It's easy to estimate demand for my product Mildly Important	It's easy to estimate demand for my product Important	It's easy to estimate demand for my product Very Important	It's easy to estimate demand for my product N/A
Other (please specify)	Other (please specify) Not Important	Other (please specify) Mildly Important	Other (please specify) Important	Other (please specify) Very Important	Other (please specify) N/A

Other

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* 9. Please rank how important the following factors are in choosing to sell locally from most important (1) to least important (6).

	1	2	3	4	5	6	N/A
Supply autonomy	Supply autonomy 1	Supply autonomy 2	Supply autonomy 3	Supply autonomy 4	Supply autonomy 5	Supply autonomy 6	Supply autonomy N/A
Quality	Quality 1	Quality 2	Quality 3	Quality 4	Quality 5	Quality 6	Quality N/A
Transport factors (e.g. increased freshness, lower costs)	Transport factors (e.g. increased freshness, lower costs) 1	Transport factors (e.g. increased freshness, lower costs) 2	Transport factors (e.g. increased freshness, lower costs) 3	Transport factors (e.g. increased freshness, lower costs) 4	Transport factors (e.g. increased freshness, lower costs) 5	Transport factors (e.g. increased freshness, lower costs) 6	Transport factors (e.g. increased freshness, lower costs) N/A
Personality of local suppliers	Personality of local suppliers 1	Personality of local suppliers 2	Personality of local suppliers 3	Personality of local suppliers 4	Personality of local suppliers 5	Personality of local suppliers 6	Personality of local suppliers N/A
Product autonomy	Product autonomy 1	Product autonomy 2	Product autonomy 3	Product autonomy 4	Product autonomy 5	Product autonomy 6	Product autonomy N/A
Being involved in the community	Being involved in the community 1	Being involved in the community 2	Being involved in the community 3	Being involved in the community 4	Being involved in the community 5	Being involved in the community 6	Being involved in the community N/A
Price selection	Price selection 1	Price selection 2	Price selection 3	Price selection 4	Price selection 5	Price selection 6	Price selection N/A
Other (specify below)	Other (specify below) 1	Other (specify below) 2	Other (specify below) 3	Other (specify below) 4	Other (specify below) 5	Other (specify below) 6	Other (specify below) N/A

Other

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* 10. What, if any, do you think the downsides of selling locally are? Tick all applicable answers.

Employing sales staff

Political (e.g. securing a stall at the Farmer's market)

Inconvenient opening hours

Hard to predict demand

Limited customers

Hard to compete with larger suppliers

Other (specify below)

Other

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* 11. How satisfied are you with the availability of local distribution channels in your community?

Not Satisfied

Satisfied

Very Satisfied

Not Satisfied

Satisfied

Very Satisfied

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* 12. How competitive do you perceive the local market to be?

Not Very Competitive

Marginally Competitive

Quite Competitive

Very Competitive

Not Very Competitive

Marginally Competitive

Quite Competitive

Very Competitive

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* 13. How many staff do you employ? All responses will be anonymised and kept confidential.

6-10

11-15

16-20

21+

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* 14. If you would like to be emailed the results of this survey, and go in the draw for a prize for completing it, please supply your email address. Your email will be separated from your survey response and will not be used for any other purposes or mailings.

Thank you for participating in this survey. Pollinators and partner organisations will initially use the results of the survey as a basis for a month of discussions and events called "We Love Local?". Further details are on our website: http://www.pollinators.org.au.