Centurion 2014 Q1 Sales Index

1. Introduction--Centurion 2014 Q1 Sales Index

Dear Prestige Fine Jewelry Retailer,

The Centurion is conducting a spot-check survey of top fine jewelry stores to gauge first quarter total jewelry and watch sales for 2014.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How would you rate your total first quarter sales (January, February and March combined) for 2014, compared with the same period last year?

Up significantly (+10% or more)

Up somewhat (+5% to 9%)

Up a little (+1% to 4%)

Even

Down a little (-1% to 4%)

Down somewhat (-5% to 9%)

Down significantly (-10% or more)

Please feel free to comment:

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* 3. If your sales revenue increased for the first quarter of 2014 vs. 2013, to what do you attribute the growth? Check all that apply.

Customers buying higher-ticket items

Increase in units sold

Price increases on your standard items

Special events or promotions

Better sales team performance

Other (please specify)

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* 4. Which category drove most of the increase?

Jewelry

Watches

Loose diamonds, gems, or custom work

Other (please specify)