Guide
8 marketing trends in 2025: consumer perspectives on AI and social media
Get insights on where to invest your time and budget, and which marketing strategies might be a turnoff for consumers.
As the impact of AI and social media grows, consumers have some concerns. For marketers, it’s a balancing act to take advantage of the benefits without turning customers off.
In this new report you’ll discover:
- Why over half of consumers don’t think AI-generated content is authentic and what bothers them the most
- Which social media influencers hold the most sway with consumers
- The most trustworthy social platforms—and how that varies by generation
8 marketing trends in 2025
Consumer perspectives on AI and social media
