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Guide

3 strategies for closing the CX gap

Tools and tips for building a CX program that surpasses customer expectations

CX teams are split on their top challenge this year—54% say it’s customer expectations while 52% say it’s increased performance expectations. How can CX pros do both?

In this guide you’ll get a roadmap for meeting CX goals by harnessing feedback at all customer touchpoints. You’ll discover:

  • The top 3 pain points for customers—and how you can eliminate them in your organization
  • How to get more out of standard CX studies, like CSAT and NPS®, to improve loyalty and reduce friction
  • How to strengthen your CX program by capturing feedback at all key touchpoints
  • How to integrate CX feedback with customer data to get a full understanding of how customers feel about your company
  • Real-world insights on how companies like Greyhound and WinMagic improved CX metrics

Strategies for improving CX by understanding what customers really want


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