Guide
NPS® : The ultimate guide to “The Ultimate Question”

Meet your guide to the most reliable, widely-used brand loyalty metric.

Like most companies, you listen to your customers. But like most companies, you probably haven’t really cracked the code on how to systematically use customer feedback to improve business performance. We can help.

  • What the Net Promoter System® (NPS) is
  • How NPS works and why you should use it
  • Practical advice for using NPS surveys
  • How to improve your customer experience

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.