Cosmos Corporation was founded four decades ago with a mission of giving back to those in need while enriching the lives of pets and their people. The company has long excelled when it comes to speed to market and marketing, but wanted to take it a step further and develop a competency around speed to innovation.
Cosmos has access to a lot of big data and industry-specific research, but was missing the final piece needed to continue to innovate effectively: directional data. That’s where Momentive came in.
Download the case study to learn how Cosmos is using Momentive to understand what people need and want when it comes to taking care of their pets—and how to pivot quickly to meet those needs.
Learn how Cosmos uses market research to uncover pet parents needs and wants.