What's The Fate of Adida's Non-Yeezy Brand Future?
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How will fans of a brand, where the brand was built from being leveraged from a celebrity endorsement, whose fans are highly loyal to no matter what he seems to do or say, going to react?
Adidas sales will be super successful - no one cares about Ye or the brand collab partner Yeezy. They just love that it's Adidas and the form factor and colors of the shoe as a design aesthetic.
A new brand will be born that ticks along until its future fate is determined by finding something to market around - like a new celebrity endorser, or shelving the entire line sometime in the years ahead.
The new Adidas shoe line will tank. Ye will triumph in that Adidas is not making money without him.
Current Progress,
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