Do peaks 2025 have the potential to be your best ever? Are your clients spending more - but demanding more? And what concerns you - or excites you - about the industry today?

TTG has created a short survey to ask you about where you think sales are going, how happy you are with your income working in the travel industry, and the top challenges travel agents face in their bid to surpass expectations this year.

All responses will be used to inform TTG's reporting as part of our promise to deliver content to support you during 'the year of the travel agent'.

The survey should take no more than three to five minutes for you to complete.

This survey is intended to be anonymous as we realise there are questions of a sensitive nature. However, if you are comfortable leaving your name for a member of the TTG team to contact you further for more detailed comment, there will be an option at the end to leave your name below.

If you do decide to do so, all your survey answers will be kept strictly confidential.

We would greatly appreciate your insight and thank you for taking part.

Sophie Griffiths
Editor and Chief Purpose Officer, TTG

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* 1. Do you work as part of a:

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* 2. Which of these best describes your role?

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* 3. What types of holidays are you/your agency most commonly selling during peaks? (Please select up to your top three)

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* 4. What is the average spend per person you are seeing among your clients during peaks?

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* 5. In general, do you anticipate your clients will be spending less, more or about the same amount on holidays compared with last year?

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* 6. How has your business performed in peaks 2025 so far, compared to 2024?

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* 7. What are your biggest concerns that you see as potentially affecting your sales/your business in 2025? (Please select up to your top three)

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* 8. Please rank the following from highest to lowest as the main determining factors for you to recommend a supplier/provider to a client (1=highest and 7=lowest - you can either use the arrows or drag each option to reflect your ranking).

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* 9. Are you satisfied with your level of income working as a travel agent in 2025?

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* 10. Roughly how much per year do you estimate your personal income to be for 2025 as a result of your work in the travel industry?

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* 11. What is one lesser-known destination or travel experience that you are recommending to your clients for travelling in 2025?

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* 12. Please tell us what most excites you or concerns you about working in the travel industry or your business in 2025?

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* 13. And finally, if you are comfortable doing so, please share your name. This will be simply to contact you for further comment and will not be shared elsewhere, but is completely optional.

Thank you very much for participating in TTG's Year of the Travel Agent survey. Look our for coverage of the results on ttgmedia.com in the coming days.

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