What Hi-Fi? Reader's Survey 2019 - Online

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Question Title

* What age bracket do you fall into?

<25

26-34

35-44

45-54

55+

Question Title

* What gender are you?

Male

Female

Prefer not to answer

Question Title

* What best describes your employment status?

Student

Employed Full Time

Employed Part Time

Self Employed

Parent

Unemployed

Retired

Question Title

* What’s your personal Income?

Up to £10K

£10K - £20K

£20K - £30K

£30K - £40K

£40K - £50K

£50K - £60K

£60K - £70K

£70K+

Question Title

* How often do you visit whathifi.com?

All the time

Occasionally

Rarely

Never

Question Title

* What is your main reason for visiting whathifi.com?

Question Title

* What products do you own, and how much have you spent on them?

	£0-£200	£200-£500	£500 - £700	£700-£1000	£1000 - £2000	£2000 - £3000	£3000+
Hi-Fi Amp	Hi-Fi Amp £0-£200	Hi-Fi Amp £200-£500	Hi-Fi Amp £500 - £700	Hi-Fi Amp £700-£1000	Hi-Fi Amp £1000 - £2000	Hi-Fi Amp £2000 - £3000	Hi-Fi Amp £3000+
CD Player	CD Player £0-£200	CD Player £200-£500	CD Player £500 - £700	CD Player £700-£1000	CD Player £1000 - £2000	CD Player £2000 - £3000	CD Player £3000+
DAC	DAC £0-£200	DAC £200-£500	DAC £500 - £700	DAC £700-£1000	DAC £1000 - £2000	DAC £2000 - £3000	DAC £3000+
Music Streamer	Music Streamer £0-£200	Music Streamer £200-£500	Music Streamer £500 - £700	Music Streamer £700-£1000	Music Streamer £1000 - £2000	Music Streamer £2000 - £3000	Music Streamer £3000+
Radio	Radio £0-£200	Radio £200-£500	Radio £500 - £700	Radio £700-£1000	Radio £1000 - £2000	Radio £2000 - £3000	Radio £3000+
Stereo Speakers	Stereo Speakers £0-£200	Stereo Speakers £200-£500	Stereo Speakers £500 - £700	Stereo Speakers £700-£1000	Stereo Speakers £1000 - £2000	Stereo Speakers £2000 - £3000	Stereo Speakers £3000+
Surround System	Surround System £0-£200	Surround System £200-£500	Surround System £500 - £700	Surround System £700-£1000	Surround System £1000 - £2000	Surround System £2000 - £3000	Surround System £3000+
Stereo System	Stereo System £0-£200	Stereo System £200-£500	Stereo System £500 - £700	Stereo System £700-£1000	Stereo System £1000 - £2000	Stereo System £2000 - £3000	Stereo System £3000+
Turntable	Turntable £0-£200	Turntable £200-£500	Turntable £500 - £700	Turntable £700-£1000	Turntable £1000 - £2000	Turntable £2000 - £3000	Turntable £3000+
Bluetooth speaker	Bluetooth speaker £0-£200	Bluetooth speaker £200-£500	Bluetooth speaker £500 - £700	Bluetooth speaker £700-£1000	Bluetooth speaker £1000 - £2000	Bluetooth speaker £2000 - £3000	Bluetooth speaker £3000+
Smart speaker	Smart speaker £0-£200	Smart speaker £200-£500	Smart speaker £500 - £700	Smart speaker £700-£1000	Smart speaker £1000 - £2000	Smart speaker £2000 - £3000	Smart speaker £3000+
Multi-room speaker	Multi-room speaker £0-£200	Multi-room speaker £200-£500	Multi-room speaker £500 - £700	Multi-room speaker £700-£1000	Multi-room speaker £1000 - £2000	Multi-room speaker £2000 - £3000	Multi-room speaker £3000+
Home Cinema Amplifier	Home Cinema Amplifier £0-£200	Home Cinema Amplifier £200-£500	Home Cinema Amplifier £500 - £700	Home Cinema Amplifier £700-£1000	Home Cinema Amplifier £1000 - £2000	Home Cinema Amplifier £2000 - £3000	Home Cinema Amplifier £3000+
Projector	Projector £0-£200	Projector £200-£500	Projector £500 - £700	Projector £700-£1000	Projector £1000 - £2000	Projector £2000 - £3000	Projector £3000+
Soundbar / Soundbase	Soundbar / Soundbase £0-£200	Soundbar / Soundbase £200-£500	Soundbar / Soundbase £500 - £700	Soundbar / Soundbase £700-£1000	Soundbar / Soundbase £1000 - £2000	Soundbar / Soundbase £2000 - £3000	Soundbar / Soundbase £3000+
TV	TV £0-£200	TV £200-£500	TV £500 - £700	TV £700-£1000	TV £1000 - £2000	TV £2000 - £3000	TV £3000+
In-Ear Headphones	In-Ear Headphones £0-£200	In-Ear Headphones £200-£500	In-Ear Headphones £500 - £700	In-Ear Headphones £700-£1000	In-Ear Headphones £1000 - £2000	In-Ear Headphones £2000 - £3000	In-Ear Headphones £3000+
Over/On-ear Headphones	Over/On-ear Headphones £0-£200	Over/On-ear Headphones £200-£500	Over/On-ear Headphones £500 - £700	Over/On-ear Headphones £700-£1000	Over/On-ear Headphones £1000 - £2000	Over/On-ear Headphones £2000 - £3000	Over/On-ear Headphones £3000+
Portable Music Player	Portable Music Player £0-£200	Portable Music Player £200-£500	Portable Music Player £500 - £700	Portable Music Player £700-£1000	Portable Music Player £1000 - £2000	Portable Music Player £2000 - £3000	Portable Music Player £3000+
Cables	Cables £0-£200	Cables £200-£500	Cables £500 - £700	Cables £700-£1000	Cables £1000 - £2000	Cables £2000 - £3000	Cables £3000+
Equipment Racks	Equipment Racks £0-£200	Equipment Racks £200-£500	Equipment Racks £500 - £700	Equipment Racks £700-£1000	Equipment Racks £1000 - £2000	Equipment Racks £2000 - £3000	Equipment Racks £3000+
Desktop Speakers	Desktop Speakers £0-£200	Desktop Speakers £200-£500	Desktop Speakers £500 - £700	Desktop Speakers £700-£1000	Desktop Speakers £1000 - £2000	Desktop Speakers £2000 - £3000	Desktop Speakers £3000+

Question Title

* What Music Streaming services do you subscribe to?

Spotify

Apple Music

Tidal

Deezer

Qobuz

Amazon Prime Music

None / Other (please specify)

Question Title

* What video streaming services do you subscribe to?

Sky

Now TV

Netflix

Amazon Prime Video

Virgin

None / Other (please specify)

Question Title

* How long do you spend researching your purchases (tick where appropriate)

	Hours	0-7 Days	1-2 Weeks	2-3 Weeks	1 Month	2-3 Month	3 months+
Hi-Fi Amp	Hi-Fi Amp Hours	Hi-Fi Amp 0-7 Days	Hi-Fi Amp 1-2 Weeks	Hi-Fi Amp 2-3 Weeks	Hi-Fi Amp 1 Month	Hi-Fi Amp 2-3 Month	Hi-Fi Amp 3 months+
CD Player	CD Player Hours	CD Player 0-7 Days	CD Player 1-2 Weeks	CD Player 2-3 Weeks	CD Player 1 Month	CD Player 2-3 Month	CD Player 3 months+
DAC	DAC Hours	DAC 0-7 Days	DAC 1-2 Weeks	DAC 2-3 Weeks	DAC 1 Month	DAC 2-3 Month	DAC 3 months+
Music Streamer	Music Streamer Hours	Music Streamer 0-7 Days	Music Streamer 1-2 Weeks	Music Streamer 2-3 Weeks	Music Streamer 1 Month	Music Streamer 2-3 Month	Music Streamer 3 months+
Radio	Radio Hours	Radio 0-7 Days	Radio 1-2 Weeks	Radio 2-3 Weeks	Radio 1 Month	Radio 2-3 Month	Radio 3 months+
Stereo Speakers	Stereo Speakers Hours	Stereo Speakers 0-7 Days	Stereo Speakers 1-2 Weeks	Stereo Speakers 2-3 Weeks	Stereo Speakers 1 Month	Stereo Speakers 2-3 Month	Stereo Speakers 3 months+
Surround System	Surround System Hours	Surround System 0-7 Days	Surround System 1-2 Weeks	Surround System 2-3 Weeks	Surround System 1 Month	Surround System 2-3 Month	Surround System 3 months+
Stereo System	Stereo System Hours	Stereo System 0-7 Days	Stereo System 1-2 Weeks	Stereo System 2-3 Weeks	Stereo System 1 Month	Stereo System 2-3 Month	Stereo System 3 months+
Turntable	Turntable Hours	Turntable 0-7 Days	Turntable 1-2 Weeks	Turntable 2-3 Weeks	Turntable 1 Month	Turntable 2-3 Month	Turntable 3 months+
Bluetooth speaker	Bluetooth speaker Hours	Bluetooth speaker 0-7 Days	Bluetooth speaker 1-2 Weeks	Bluetooth speaker 2-3 Weeks	Bluetooth speaker 1 Month	Bluetooth speaker 2-3 Month	Bluetooth speaker 3 months+
Smart speaker	Smart speaker Hours	Smart speaker 0-7 Days	Smart speaker 1-2 Weeks	Smart speaker 2-3 Weeks	Smart speaker 1 Month	Smart speaker 2-3 Month	Smart speaker 3 months+
Multi-room speaker	Multi-room speaker Hours	Multi-room speaker 0-7 Days	Multi-room speaker 1-2 Weeks	Multi-room speaker 2-3 Weeks	Multi-room speaker 1 Month	Multi-room speaker 2-3 Month	Multi-room speaker 3 months+
Home Cinema Amplifier	Home Cinema Amplifier Hours	Home Cinema Amplifier 0-7 Days	Home Cinema Amplifier 1-2 Weeks	Home Cinema Amplifier 2-3 Weeks	Home Cinema Amplifier 1 Month	Home Cinema Amplifier 2-3 Month	Home Cinema Amplifier 3 months+
Projector	Projector Hours	Projector 0-7 Days	Projector 1-2 Weeks	Projector 2-3 Weeks	Projector 1 Month	Projector 2-3 Month	Projector 3 months+
Soundbar / Soundbase	Soundbar / Soundbase Hours	Soundbar / Soundbase 0-7 Days	Soundbar / Soundbase 1-2 Weeks	Soundbar / Soundbase 2-3 Weeks	Soundbar / Soundbase 1 Month	Soundbar / Soundbase 2-3 Month	Soundbar / Soundbase 3 months+
TV	TV Hours	TV 0-7 Days	TV 1-2 Weeks	TV 2-3 Weeks	TV 1 Month	TV 2-3 Month	TV 3 months+
In-Ear Headphones	In-Ear Headphones Hours	In-Ear Headphones 0-7 Days	In-Ear Headphones 1-2 Weeks	In-Ear Headphones 2-3 Weeks	In-Ear Headphones 1 Month	In-Ear Headphones 2-3 Month	In-Ear Headphones 3 months+
Over/On-ear Headphones	Over/On-ear Headphones Hours	Over/On-ear Headphones 0-7 Days	Over/On-ear Headphones 1-2 Weeks	Over/On-ear Headphones 2-3 Weeks	Over/On-ear Headphones 1 Month	Over/On-ear Headphones 2-3 Month	Over/On-ear Headphones 3 months+
Portable Music Player	Portable Music Player Hours	Portable Music Player 0-7 Days	Portable Music Player 1-2 Weeks	Portable Music Player 2-3 Weeks	Portable Music Player 1 Month	Portable Music Player 2-3 Month	Portable Music Player 3 months+
Cables	Cables Hours	Cables 0-7 Days	Cables 1-2 Weeks	Cables 2-3 Weeks	Cables 1 Month	Cables 2-3 Month	Cables 3 months+
Equipment Racks	Equipment Racks Hours	Equipment Racks 0-7 Days	Equipment Racks 1-2 Weeks	Equipment Racks 2-3 Weeks	Equipment Racks 1 Month	Equipment Racks 2-3 Month	Equipment Racks 3 months+
Desktop Speakers	Desktop Speakers Hours	Desktop Speakers 0-7 Days	Desktop Speakers 1-2 Weeks	Desktop Speakers 2-3 Weeks	Desktop Speakers 1 Month	Desktop Speakers 2-3 Month	Desktop Speakers 3 months+

Question Title

* Have you ever made a purchasing decision based on a WHF review/content?

Yes

Question Title

* Where do you buy the majority of your equipment?

	In Store	Online
Mainstream Retailer	Mainstream Retailer In Store	Mainstream Retailer Online
Specialist Retailer (national chain)	Specialist Retailer (national chain) In Store	Specialist Retailer (national chain) Online
Independent Retailer	Independent Retailer In Store	Independent Retailer Online
Manufacturer Direct	Manufacturer Direct In Store	Manufacturer Direct Online

Question Title

* When buying Hi-Fi equipment, do you visit a specialist retailer for physical product demonstrations before purchase?

Yes

Question Title

* What is the most important factor in your choice of retailer?

Price

Location

Reputation/Trusted brand

After sales service/ warranty

Question Title

* What are the most important factors in helping you choose a new product?

Reading reviews

Reading Best Buy page

Star rating

Finding a deal/cheap price

Question Title

* What information would you want to see in a What Hi-Fi? review?

Question Title

* What information would you want to see on a What Hi-Fi? Best Buy page?

Question Title

* What are you looking to buy/upgrade in the next 12 months?

Hi-Fi Amp

CD Player

DAC

Music Streamer

Radio

Stereo Speakers

Surround System

Stereo System

Turntable

Bluetooth speaker

Smart speaker

Multi-room speaker

Home Cinema Amplifier

Projector

Soundbar / soundbase

In-Ear Headphones

Over/On-ear Headphones

Portable Music Player

Cables

Equipment Racks

Desktop Speakers

None of the above

Question Title

* Do you have a preferred brand for your equipment? If so which brand?

Question Title

* Which other tech websites do you visit?

AV Forums

TechRadar

CNET

Engadget

PocketLint

Trusted Reviews

Tom's Guide

Top Ten Reviews

StereoNet.co.uk

Hifipig.com

Other (please specify)

Question Title

* Which social media channels do you follow What Hi-Fi? on?

Facebook

Twitter

Instagram

YouTube

None

Question Title

* Do you subscribe to any other social media channels?

Snapchat

Google+

N/A

Question Title

* What would you like to see more of on whathifi.com?

News

Reviews

Best Buys

Deals

Advice

Features

Videos

N/A

Question Title

* What would you like to see less of on whathifi.com

News

Reviews

Best Buys

Deals

Advice

Features

Videos

N/A

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