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* 1. Please rate the degree to which you are experiencing the following business challenges

  Major Challenge Minor Challenge Don't Know No Challenge
Conflict with building owner or tenant
Difficulty recruiting or retaining employees
Expensive or unavailable products
Expensive or unavailable utilities
Expensive employee wages or benefits
Expensive rent
Expensive shipping or transportation
Insufficient financing
Insufficient parking
In-town competition
Out-of-town competition
Language barriers
Poor building condition
Restrictive business regulations
unskilled workers
Vandalism
Other

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* 2. Could you or your employees use information on or assistance with the following topics? 

  Definitely Probably Unsure Probably Not Definitely Not
Business planning
Financial management
Inventory management
Advertising or marketing
Employee hiring or training
Customer service or hospitality
Building improvements
Window displays or interior store design
Business market analysis
Internet or E-Commerce
Transfer of ownership or selling a business
Other

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* 3. How useful to your business would the following programs be if they were offered?

  Very Useful Useful Don't Know Useless
Free business assistance
Networking events (i.e. breakfast/luncheon meetings, business after hours)
Group business training (i.e. workshops, speakers)
Workforce development
Cooperative advertising coordination
Facade grants (Subject to qualification guidelines)
Sign grants (Subject to qualification guidelines)
Landlord-tenant or seller-buyer referral network
Information sharing (i.e. newsletters, flyers, business fact sheets)
Downtown public improvement projects
Business resource library or consultant referrals
Downtown business directories, brochures, maps
Website or Internet resources
Business visitation program
Analysis and reporting of the downtown market/ economy
Retail event coordination (ringing the cash registers)
Special event coordination (increasing foot traffic)
Boilerplate lease agreements or rent subsidies
Business planning service

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* 4. How strongly do you agree or disagree with the following statements?

  Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree
Local police protection is outstanding
I feel safe downtown, even at night
Local fire protection is outstanding
Local municipal services are well worth the level of local taxation
I always try to buy products and services locally
I always direct customers to other downtown businesses
I seek ways to cooperate with complementary downtown businesses
The existing downtown business mix helps my business
The look and feel of downtown helps my business
My business facade draws customers into my business
My windows and store displays help my business
My advertising helps my business
My business is open when customers want to shop
Employees of my business show great customer service
Housing for employees is readily available
Downtown Westfield is an excellent place to have a business

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* 5. How satisfied are you with the present location of your business?

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* 6. Do you have plans to extend or reduce operations for your business in the foreseeable future?

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* 7. Are you, or the building owner, considering any building improvement projects?

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* 8. How long has your business been in operation (Including former locations)

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* 9. How long have you been the owner of your business?

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* 10. Does your business own or lease the space in which it is located?

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* 11. For your business, how many square feet are devoted to the following?
(The total should add up to the total square footage of the business)

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* 12. Where do customers typically park

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* 13. Where do you and your employees typically park

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* 14. How far do customers typically have to park from your business

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* 15. How far away do you and employees typically have to park from your business?

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* 16. What percentage of employees of your business live in Westfield?

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* 17. How many people, including owners, does your business employ in each of the following categories? (Full-time= 32 or more hrs/week)

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* 18. What are the hours of operation for your business?
(specify by numerically writing out the operation times i.e. 8:30 am to 5pm /or 9am - 5:30pm)

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* 19. What are your thoughts on store hours?

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* 20. During a typical week, what are the seven busiest times for your business?
(please select up to seven time slots for the entire week)

  Before 11:00 a.m 11:00 a.m - 2:00 p.m 2:00 p.m - 5:00 p.m After 5:00 p.m
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

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* 21. What are the three busiest months of the year for this business?
      (Please select up to THREE [3] boxes)

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* 22. How many customers/clients visit your business during the summer months (May - August)

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* 23. How many customers/clients visit your business per week during the fall months (September - November)

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* 24. How many customers/clients visit your business per week during the winter months (December - April)

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* 25. Which of the following events increased foot traffic or sales volume for your business, either during the event or in the next few days or weeks? (Please mark all that apply)

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* 26. Approximately what percentage of your customers come from each of the following communities?
(Please write each response numerically in terms of percentage. The total should= 100%)

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* 27. What percentage of the annual advertising budget for your business is spent with each of the following media?
(Please write in each response numerically in terms of percentage. The total should= 100%)

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* 28. What is the gender of your business' target market

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* 29. What is the age of your business' target market?

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* 30. What is the approximate annual household income of your business' target market?

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* 31. Which radio stations are included in the annual advertising budget for your business?
   (Please mark all that apply)

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* 32. Which publications are included in the annual advertising budget for your business?
   (Please mark all that apply)

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* 33. Please list the six products and/or services that best differentiate your business from the competition

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* 34. What is the toughest competition for your business? (Specify up to THREE competitors by name)

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* 35. To what degree do the following traits help make your business more competitive versus the competitors listed above?

  A Lot A Little Not At All
Your location
Your Parking
Your hours
Your service
Your name brands
Your quality
Your selection
Your price

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* 36. Relative to other businesses in your trade, what price point do you target? 

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* 37. What three downtown businesses complement your business the most?
       (Specify up to THREE [3] businesses by name)

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* 38. What are the two biggest non-work reasons people stop downtown? 
      (Specify TWO [2] establishments, attractions, or activites)

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* 39. With your business in mind, what four uses from the following list would you most like to see available downtown (Please select up to four [4] of the options)

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* 40. Name two businesses that you would like to see come to downtown Westfield 
      (Please list two [2] specific chains, franchises, etc.)

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* 41. With your business in mind, please identify what four community assets you would most like to see developed (Please select up to four [4] of the options)

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* 42. Please provide any additional relevant comments.

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