Web personalization survey for marketers

Thank you for participating in this brief survey (10 questions) about web personalization -- it should take about three minutes. If you share your email address, we'll be happy to share the results with you.

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* 1. Name, company, email
Please be sure to include your email if you would like to get the results. (not required)

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* 2. What size is your company?

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* 3. What is the primary vendor you use to personalize your website? (If not listed, please add in "other")

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* 4. Do you focus on segments, by defining rules, or do you rely more on automated personalization? (For your website specifically, not email or other channels)

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* 5. Do you use mostly profile data or behavioral data for personalization?

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* 6. What are the primary metrics you focus on improving with your web personalization efforts?

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* 7. What percent lift have you seen in the most important of those metrics, which you attribute to your web personalization efforts?

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* 8. On a scale of 1-5, how satisfied are you with the web personalization technology vendor you indicated in question 3? (Consider factors like effectiveness, service, and cost)

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* 9. What type of business are you in?

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* 10. What vertical are you in?

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