Wednesday, May 5, 2021 | 12:00pm CT / 1:00pm ET

Please complete this form to register for the SHSMD Webinar | Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs sponsored by Healthgrades.


Event Date: Wednesday, May 5, 2021
Event Time: 12:00pm-1:00pm Central / 1:00pm-2:00pm Eastern

Event Description:

Consumers want frictionless, personal health care experiences but, too often, the outreach offered is executed reactively rather than proactively. Today, it is more important than ever to develop a proactive strategy that leverages marketing automation and patient journey insights to build loyalty and motivate consumers to take a more active role in their own care. 

Specifically in women’s health services, the splintered patient journeys offer the perfect opportunity to funnel engagement into extremely targeted segments based on data, behavior, and entry point. Effective communication starts by putting the data at the forefront of the process. This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.

In this session you will learn how to:

Effectively segment and target individuals for outreach
Master consumer profiles and preferences do get a deep understanding of the what will resonate with your target audience
Build proactive campaigns using marketing automation 
Scale the strategy across services

Presenters: 
Rachel Neely
Vice President of Consulting Services
Healthgrades

Rachel Cruz
Director of Marketing Automation
Healthgrades

 

 

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