State of Healthcare Marketing Survey

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* 1. What type of healthcare organization do you represent?

Hospital or Health System

Private Practice (1 Physician)

Private Practice or Physician Group (2 or More Physicians)

Other (please specify)

None of the above

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* 2. What is your role within your organization?

Chief Marketing Officer

Marketing Director

Marketing Manager

Operations/Strategy Director

Other (please specify)

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* 3. What is the size of your organization?

1-20 Employees

21-100 Employees

101-500 Employees

501-1,000 Employees

1,001-5,000 Employees

5,001+ Employees

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* 4. What is the size of your in-house marketing team?

1 Employee

2-5 Employees

6-10 Employees

11-25 Employees

26-50 Employees

51+ Employees

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* 5. What state is your organization primarily located in?

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* 6. Do you work with a marketing agency?

Yes, we have an agency that handles our marketing. (We have a limited in-house team.)

Yes, we work with an agency for large projects or campaigns that we cannot handle in-house.

No, we do not work with an agency because we have a full team on staff.

No, we do not work with an agency, but may need to explore that option in the future.

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* 7. Does your organization currently have a formal marketing strategy?

Yes, we prioritize having a comprehensive marketing strategy.

We have a strategy, but it isn't written.

No, we don't have a formal marketing strategy.

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* 8. What marketing channels are you currently using for your organization? (Select all that apply)

Organic Social Media

Email Marketing

Search Engine Optimization (SEO)

Paid Social Media Advertising (e.g., Facebook, Instagram)

Pay-Per-Click (PPC)

Content Marketing (e.g., blogs, videos)

OTT or CTV Advertising (e.g., Hulu, Youtube)

Events and Webinars

Print Media & Advertising (e.g., Billboards, Magazine Placements)

Direct Mail (e.g., postcards)

Other (please specify)