The State of Mobile App Marketing 2025: Trends and Analysis

1.What type of organisation are you?
2.What is your organisation's primary industry?
3.How important is your mobile app to the overall business strategy? (Choose many)
4.Approximately what percentage(%) of your customer base actively uses your mobile app?
5.What is the approximate number of your monthly active users (MAUs)?
6.On a scale of 0 to 10, how would you rate the importance of your mobile app as a channel for customer acquisition in your overall strategy? (0-least; 10- highest)
7.On a scale of 0 to 10, how would you rate the importance of your mobile app as a channel for customer engagement and retention? (0-least; 10- highest)
8.What channels do you use to acquire new app users?
9.What channels have been successful in driving higher user engagement and retention for your mobile app?
10.What are your top three mobile app growth challenges right now?
11.Do you use any attribution or analytics tools to measure app installs?
12.Are you able to attribute app installs and in-app activities to marketing channels (organic & paid) or paid campaigns?
13.Are you able to track user engagement metrics, such as session length or conversions in real time?
14.Are you able to compare attribution data (e.g., app installs, conversions) for all of your channels/campaigns in one place?
15.Are you able to deliver results at scale and use the attribution data for making business decisions?
16.Are you happy with the best practices for mobile app privacy & security offered to you by your platform vendors? (0-least; 10- highest)
17.Are you planning to re-evaluate your mobile customer data and privacy strategy?
18.Approximately what percentage of your marketing budget is dedicated to your mobile app (as opposed to web, desktop, and other platforms)?
19.What martech tools are you looking to add to your tech stack for improved mobile app performance?