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* 1. What type of organisation are you?

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* 2. What is your organisation's primary industry?

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* 3. How important is your mobile app to the overall business strategy? (Choose many)

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* 4. Approximately what percentage(%) of your customer base actively uses your mobile app?

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* 5. What is the approximate number of your monthly active users (MAUs)?

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* 6. On a scale of 0 to 10, how would you rate the importance of your mobile app as a channel for customer acquisition in your overall strategy? (0-least; 10- highest)

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* 7. On a scale of 0 to 10, how would you rate the importance of your mobile app as a channel for customer engagement and retention? (0-least; 10- highest)

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* 8. What channels do you use to acquire new app users?

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* 9. What channels have been successful in driving higher user engagement and retention for your mobile app?

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* 10. What are your top three mobile app growth challenges right now?

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* 11. Do you use any attribution or analytics tools to measure app installs?

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* 12. Are you able to attribute app installs and in-app activities to marketing channels (organic & paid) or paid campaigns?

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* 13. Are you able to track user engagement metrics, such as session length or conversions in real time?

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* 14. Are you able to compare attribution data (e.g., app installs, conversions) for all of your channels/campaigns in one place?

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* 15. Are you able to deliver results at scale and use the attribution data for making business decisions?

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* 16. Are you happy with the best practices for mobile app privacy & security offered to you by your platform vendors? (0-least; 10- highest)

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* 17. Are you planning to re-evaluate your mobile customer data and privacy strategy?

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* 18. Approximately what percentage of your marketing budget is dedicated to your mobile app (as opposed to web, desktop, and other platforms)?

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* 19. What martech tools are you looking to add to your tech stack for improved mobile app performance?

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