An on-going survey to better understand the state of advertising pitching

There is much controversy about the state of the pitch process in advertising. Much of this activity is provided under non-disclosure and confidentiality agreements. But we want to be able to provide the industry with a more accurate and quantified view of the state of the pitch process by asking you to provide feedback on pitches your agency has participated in. 

All information provided will be held in strict confidence and only presented in a format that will ensure individual pitch processes cannot be identified. We are wanting to report on the trends in pitch process and behaviour only.

We ask you to only provide the information you are comfortable providing as accurately and honestly as possible.

Each time your agency participates in a competitive tender or pitch for an account or a project, no matter if you win, lose or draw, you complete this survey for each pitch.

If you have any questions on this, please feel free to contact TrinityP3 by email at stateofthepitch@trinityp3.com and we will handle your request in absolute confidence.

Thank you.


 

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* 1. Has your agency recently participated in a competitive tender or pitch?

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* 2. What was the outcome of the tender or pitch?

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* 3. Was this an existing client or a new client?

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* 4. When was the pitch finalised or awarded? (Pitches awarded more than six months ago are not valid)

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* 5. (Optional) What is the company or brand name of the client? 

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* 6. What industry category is the client's business?

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* 7. Was the pitch for a local, regional or global project or appointment?

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* 8. What disciplines or capabilities was the client looking for? (select all relevant)

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* 9. Was the pitch process driven through an online tendering system or platform?

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* 10. Who primarily led or managed the pitch process?

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* 11. How were you invited to pitch?

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* 12. How many agencies, including yours, were initially invited to participate?

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* 13. How long were you given to respond to a credentials or chemistry session brief?

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* 14. Did the client offer pitch fees for the unsuccessful agencies?

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* 15. Was the agency asked to assign any copyright or IP as a condition of participating in the pitch?

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* 16. Did the pitch require speculative creative work or a media trading exercise?

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* 17. How long were you given to respond to the pitch brief (Creative, media or other)?

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* 18. How communicative was the panel/assessment team throughout the pitch?

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* 19. Was open and constructive feedback provided by the client as part of the pitch process?

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* 20. What is the approximate value of the agency fee in the first year?

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* 21. What was the type of agency fee model agreed upon?

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* 22. How long were you given to respond to a financial RFP?

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* 23. When responding with fees and resourcing, how clear was the scope of works and/or services provided by the client?

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* 24. How long did the pitch process take, from being invited to participate to being appointed in months?

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* 25. Was the pitch process delayed or took longer than expected?

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* 26. What were the agreed payment terms?

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* 27. Was the agency asked about policies and compliance with the following? Select all relevant.

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* 28. Beyond the outcome, how would you rate the pitch process with 5 stars being world-class and one being the world's worst?

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* 29. Finally, is there any relevant feedback you would like to provide about this pitch?

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* 30. Want to receive regular updates on the State of the Pitch survey? Please provide your business email address here.

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