Retail Category Management Evaluation Part 4. Category Tactics

WELCOME!

Category Management Knowledge Group (http://www.cmkg.org) is a category management consulting and training company that is dedicated to building knowledge in category management for Retailers and Suppliers.

 

We recently presented a "Category Management Report Card" at a a retail industry conference and had very positive feedback on it.  Based on that, we decided to extend this opportunity to the industry.  If you missed "Part 1, 2 or 3" of the survey, you can read about the results of it in our 3 blog postings ("Retail Strategy, "Category Management Approach" and "Category Assessment".  But you can still take Part 4 of the survey on "Category Tactics" and we'll share the results in our blog next week!

Part 4 of the survey reviews the requirements to complete and strategically understand each of the tactics, including product assortment, placement, pricing and promotion.  We hope that you find this helpful to identify areas of gaps and opportunities in your category tactics!

Thanks for participating in the survey!  Once we compile the results we will share them through social media to give you a benchmark from which to compare your responses.