The Roasters' Cup Survey

1.Which of these age groups do you fall into?

2.Gender: How do you identify?

Man

Non-binary

Woman

Prefer to self-describe, below

Self-describe:

4.Is the coffee you buy pre-ground or whole bean?

I only buy whole beans and grind my coffee at home

I only buy pre-ground coffee

I buy whole beans and pre-ground depending on the brew method I'm using

6.Based on the brand(s) you mentioned above, how much do you currently spend (on average) for a 200gm bag of coffee?

9.What fresh coffee brewing equipment do you have at home that you use regularly, at least once a week? You may select more than one.

Other (please specify)

10.What best describes your understanding of where coffee is grown (origin)?

I wouldn't have a clue - somewhere overseas

I only know what I have read on the bag of coffee I buy

I am interested in coffee origins, and do a spot of research on it here and there

I love finding out about origins of coffee and what characteristics they bring to my brew

I'm coffee mad, and the origin of the coffee is of particular interest - ask me a question?

11.What do you know about specialty coffee?

I wouldn't have a clue

I have seen "Specialty Coffee" on bags of coffee/ takeaway cups/ mentioned in cafes but I don't understand it

Yes, I somewhat understand the difference between standard coffee and specialty

Well I am glad you asked… there are three minimum requirements for coffee to be identified as ‘specialty’. The beans must be selectively handpicked, score 80 or above and have 5 or less defects per 350gms (aka I know a lot!).

12.What do you know about processing and roasting coffee beans?

I have zero knowledge

I know a little bit

I know a fair bit (from online, chatting with coffee geeks, etc)

I know a lot (I'm very interested in coffee - where it comes from, processing techniques, roasting techniques)

I'm what you would call a coffee geek - go on, ask me anything about coffee

13.Right, onto the hot-topic at hand...what do you think of the L'affare Roasters Cup idea/ concept/ product?

Any thoughts you would like to add?

14.In particular, what do you think of a higher grade of specialty coffee being available on the shelves of supermarkets?

Any thoughts you would like to add?

15.And...what do you think of packaging/ box?

Any thoughts you would like to add?

16.We have a logo on the front of the pack. It says "85+ QUALITY GRADE COFFEE BEANS". What do you think this means in terms of the coffee beans used to create this product?