Pricing Expertise Open Competency Model Definition, Use Cases and Sources At Ibbaka, we answer critical questions about people, their skills and competencies through our People Insights platform. We are exploring how open source competency models contribute to organizations, individuals and which disciplines have the most impact.We are working to understand what a competency model for Pricing Excellence looks like and how it's applied. We hope to provoke thinking in this area and explore how to structure its different components.We plan to provide and evolve this model under a Creative Commons license. We want to encourage its integration with other models so that it can evolve over time.You can learn more about Open Competency Models and our plans here.We intend to share the insights learned with you. If you would like to receive our results, please provide your email at the end of the survey.Data will only be used to inform the design of an Open Competency Model and will not be shared with any other party. OK Question Title * 1. Which of the following statements resonates most with you? Pricing is a critical area of tactical expertise. Setting price levels and guidelines for discounting, managing deal pricing and are the critical expertise. Optimizing the pocket price waterfall and analyzing price dispersions are an important part of this. Pricing is a strategic discipline where value drivers get connected to value metrics and pricing metrics. Pricing is designed to help achieve the organization's overall goals. Without a well thought out pricing strategy and pricing model other sales, marketing and product initiatives will fail. Pricing is a key component of larger marketing strategies. It is a part player but an important one, that takes its key from the overall marketing and product strategy. OK Question Title * 2. What role(s) do you play in pricing? (Check all that apply). Thought Leader Manage the pricing function at my organization Coach others on pricing decisions Manage the deal desk Responsible for price level optimization Pricing analyst responsible for identifying and designing pricing actions Pricing designer, responsible for designing pricing models and processes AI and ML expert applying my skills to pricing Product or service leader also responsible for pricing Sales leader also responsible for pricing Marketing leader also responsible for pricing Consultant Other (please specify) OK Question Title * 3. What are the most important roles in pricing? (Check all that apply) Pricing Systems Integrator Pricing Data Analyst Price and Value Communication Expert Pricing Designer Pricing Coach Pricing Analyst Value Analyst AI and ML Expert Pricing Systems Manager Other (please specify) OK Question Title * 4. How have others found value in your pricing work? OK Question Title * 5. Where do you currently go for information on Pricing skills and capabilities? (Check all that apply) Community Blogs Professional Pricing Society Udemy Courses Coursera Courses Facebook Communities Linkedin Groups Third Party Training Slack Channels Internal Training European Pricing Platform Other (please specify) OK Question Title * 6. What methods or frameworks do you use for pricing work? Pocket Price Waterfall Value Mapping Economic Value Estimation Price Dispersion and Segmentation Price Optimization Algorithms Conjoint Analysis Van Westendorp Models Price Elasticity Analysis Cross Price Elasticity Analysis Market Segmentation Design Thinking Service Design Customer Journey Mapping Unit Economics (Customer Acquisition Costs, Lifetime Value of Customer, etc.) Value to Customer (V2C) Scenario Planning Other (please specify) OK NEXT