Exit Path to Purchase Survey Template Question Title * Are you the primary decision maker in your household regarding purchasing this product category? Yes No Question Title * How do you typically find out about brands in this product category? (Please select all that apply.) Shopping in the stores TV commercials Online commercials Social media Searching on the internet Word of mouth Other (please specify) Question Title * Which of these brand(s) are you aware of? (Please select all that apply.) Brand A Brand B Brand C Brand D None of the above Question Title * Regarding purchasing this product category, do you typically make a decision about brands beforehand or at the time of purchase? Beforehand At the time of purchase Question Title * Which of these factors are important to you when you make the decision about which brands to purchase? (Please select all that apply.) Familiarity with the brand Price Comfort Materials Customer service Convenience Durability Other (please specify) Question Title * How often do you purchase this product category ? Several times a week About once a week Several times a month About once a month Less than once a month Never Question Title * How often do you wait for sales or coupons before you purchase this product category? Always Most of the time Sometimes Rarely Never Question Title * How often do you search for sales or coupons before you purchase this product category? Always Most of the time Sometimes Rarely Never Question Title * Typically where do you purchase this product category ? (Select all that apply.) At an online retailer site (amazon.com, target.com, etc.) At the official site of a brand In store Other (please specify) Done