Package Testing Template

Please review the following packaging design for the product:

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* 1. Click the part of the package where your eye is drawn. Choose one spot.

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* 2. Why did you make that selection?

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* 3. Thinking about the packaging overall, which of the following best describes your feelings about it?

Like it very much

Like it somewhat

Feel neutral about it

Dislike it somewhat

Dislike it very much

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* 4. How visually appealing is the packaging?

Extremely appealing

Very appealing

Somewhat appealing

Not so appealing

Not at all appealing

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* 5. How would you rate the quality of the packaging?

Very high quality

High quality

Neither high nor low quality

Low quality

Very low quality

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* 6. How unique is the packaging?

Extremely unique

Very unique

Somewhat unique

Not so unique

Not at all unique

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* 7. How easily do you think you could find the packaging in specify market or store?

Extremely easily

Very easily

Somewhat easily

Not so easily

Not at all easily

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* 8. How visible do you think the packaging would be in specify market or store?

Extremely visible

Very visible

Somewhat visible

Not so visible

Not at all visible

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* 9. How different is the packaging from existing packaging?

Extremely different

Very different

Somewhat different

Not so different

Not at all different

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* 10. Does the packaging provide too much information, too little information, or the right amount of information?

Much too much information

Somewhat too much information

The right amount of information

Somewhat too little information

Much too little information

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* 11. How relevant is the packaging to your wants and needs?

Extremely relevant

Very relevant

Somewhat relevant

Not so relevant

Not at all relevant

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* 12. If the product were available today, how likely would you be to buy the product based on the packaging?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely