Market Research - Product Template

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* 1. What do you like most about our new product?

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* 2. What changes would most improve our new product?

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* 3. What do you like most about competing products currently available from other companies?

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* 4. What changes would most improve competing products currently available from other companies?

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* 5. What would make you more likely to use our new product?

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* 6. If our new product were available today, how likely would you be to recommend it to others?

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

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* 7. If you are not likely to use our new product, why not?

Do not need a product like this

Do not want a product like this

Satisfied with competing products currently available

Cannot pay for a product like this

Not willing to pay for a product like this

Other (please specify)

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* 8. How important is price to you when choosing this type of company?

Extremely important

Quite important

Moderately important

Slightly important

Not at all important

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* 9. Overall, are you satisfied with your experience using our new product, dissatisfied with it, or neither satisfied or dissatisfied with it?

Extremely satisfied

Quite satisfied

Somewhat satisfied

Neither satisfied nor dissatisfied

Somewhat dissatisfied

Quite dissatisfied

Extremely dissatisfied

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* 10. If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies?

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely