OC Fair & Event Center brand analysis

2019 branding assessment survey

Please help OC Fair & Event Center evaluate its current family of brands. Answering these questions will provide important community input as the fairgrounds looks toward the future.

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* 1. What makes OC Fair & Event Center great?

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* 2. How have you seen OC Fair & Event Center change in the past five years?

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* 3. What are the most interesting changes you see in events that you attend at venues other than OC Fair & Event Center?

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* 4. What are OC Fair & Event Center's competitors?

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* 5. Rate to what extent do you believe the following brand names/logos have built goodwill and brand equity on a scale of 1 to 10, 1 being not strong, 5 being neutral and 10 being very strong. (Logos are pictured at the top left.)

	1 - Not strong	2	3	4	5 - Neutral	6	7	8	9	10 - Very strong
OC Fair & Event Center	OC Fair & Event Center 1 - Not strong	OC Fair & Event Center 2	OC Fair & Event Center 3	OC Fair & Event Center 4	OC Fair & Event Center 5 - Neutral	OC Fair & Event Center 6	OC Fair & Event Center 7	OC Fair & Event Center 8	OC Fair & Event Center 9	OC Fair & Event Center 10 - Very strong
Pacific Amphitheatre	Pacific Amphitheatre 1 - Not strong	Pacific Amphitheatre 2	Pacific Amphitheatre 3	Pacific Amphitheatre 4	Pacific Amphitheatre 5 - Neutral	Pacific Amphitheatre 6	Pacific Amphitheatre 7	Pacific Amphitheatre 8	Pacific Amphitheatre 9	Pacific Amphitheatre 10 - Very strong
Centennial Farm	Centennial Farm 1 - Not strong	Centennial Farm 2	Centennial Farm 3	Centennial Farm 4	Centennial Farm 5 - Neutral	Centennial Farm 6	Centennial Farm 7	Centennial Farm 8	Centennial Farm 9	Centennial Farm 10 - Very strong
Heroes Hall	Heroes Hall 1 - Not strong	Heroes Hall 2	Heroes Hall 3	Heroes Hall 4	Heroes Hall 5 - Neutral	Heroes Hall 6	Heroes Hall 7	Heroes Hall 8	Heroes Hall 9	Heroes Hall 10 - Very strong
Imaginology	Imaginology 1 - Not strong	Imaginology 2	Imaginology 3	Imaginology 4	Imaginology 5 - Neutral	Imaginology 6	Imaginology 7	Imaginology 8	Imaginology 9	Imaginology 10 - Very strong

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* 6. How important do you think the various OC Fair & Event Center brand names are as marketing tools (Pacific Amphitheatre, Centennial Farm, etc.)?

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* 7. What are the functional benefits OC Fair & Event Center delivers to its customers?

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* 8. What are the emotional benefits OC Fair & Event Center delivers to its customers?

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* 9. What adjectives or adverbs describe OC Fair & Event Center?

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* 10. If you were to describe OC Fair & Event Center as an animal, what animal would it be?

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* 11. OPTIONAL: If you would like to answer potential follow-up questions regarding OC Fair & Event Center, please provide your contact information below.

Name

City/Town

Email Address

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* 12. OPTIONAL: If you would like to receive the latest information and deals from OC Fair & Event Center, please provide your email below.

Email Address