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How in touch with reality is your nonprofit's leadership?

Let's find out!

Below you'll find the 10 realities of nonprofit marketing and communications presented in Chapter One of The Nonprofit Marketing Guide, Second Edition. 

Think about your organization and especially about your leadership's views on communications and marketing. Select your answers based on how much they would agree or disagree with each statement. 

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* 1. Marketing effectiveness depends on a confident, skilled professional. Therefore, nonprofits must invest in professional development for communications staff. Your nonprofit's leadership would . . .

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* 2. Marketing effectiveness depends on a supportive organization culture. This includes treating communications as an important strategic function, not just "making stuff pretty." Your nonprofit's leadership would  . . .

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* 3. There will always be too much to do, so choices must be made and priorities must be set. Your nonprofit's leadership would  . . .

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* 4. There is no such thing as the general public in marketing. Therefore, nonprofits must prioritize who they are really trying to reach by defining specific target audiences or personas. Your nonprofit's leadership would  . . .

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* 5. You need to manage your own media empire. Instead of managing each communications channel (e.g., email, Facebook, print, etc.) separately, you need to think of them as a larger system through which you share your messaging.  Your nonprofit's leadership would  . . .

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* 6. Nonprofit marketing is a form of community organizing. Therefore, you should consider ways to use communications to build an engaged community that helps achieve your nonprofit's mission. Your nonprofit's leadership would  . . .

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* 7. Personal and organizational brands often blend. Therefore, nonprofits should openly discuss and acknowledge the connections between the personalities of individuals in leadership and staff roles and the impact (good, bad, or otherwise) on the organizational brand.  Your nonprofit's leadership would  . . .

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* 8. Good nonprofit marketing takes more time than money. Building relationships, engaging communities in conversation, and encouraging actions are time-consuming and must be staffed appropriately.  Your nonprofit's leadership would  . . .

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* 9. You've already lost control of the message. Stop pretending otherwise. Rather than trying to control or ignore challenging conversations or narratives, you must learn how to engage in them and manage them over time.  Your nonprofit's leadership would  . . .

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* 10. Marketing isn't fundraising but it is essential to it. You can have successful marketing campaigns that don't result in fundraising, but it's very hard to have long-term fundraising results without good organizational marketing strategies. Your nonprofit's leadership would . . . 

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