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Test your lead conversion knowledge

How well do you know your lead conversion rates from your AUM impact?

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* 1. What is the average lead-to-appointment rate if a consumer is contacted on the same day?

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* 2. What is the impact on your AUM if a lead is contacted the next day instead of the same day?

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* 3. What is the recommended response time for contacting a lead to maximize conversion rates?

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* 4. What is the average conversion rate for leads contacted after 24 hours?

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* 5. What is the purpose of a sales cadence as part of your lead generation activities?

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