IAB Europe Audience Metrics and KPIs Survey |
Introduction
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The aim of this survey is to learn about measurements that would help drive more long-term brand advertising investment into digital media, and are compatible with Global initiatives. The insights from this survey will be used to produce a practical measurement blueprint for the European industry. For this project we are not interested in measurements of direct response / direct sales campaigns.
Your input is important to guarantee that the results of this study reflect the opinion of all relevant stakeholders, Brand Advertisers, Agencies, Publishers, Ad Networks, Measurement/ Data Suppliers and vendors of inventory across Europe. The survey will only take 10-15 minutes to complete and we encourage you to write in any additional comments you may have.
Your reply will be treated in the strictest confidence and your name will not be associated with the results unless you give us explicit permission to do so. Once you complete the survey you will be entered into a PRIZE DRAW FOR A FREE PASS TO INTERACT 2014 IN PARIS and all respondents will receive a copy of the executive summary. We will close the survey on 11th April 2014.
Terms & Conditions of Interact pass prize:
1. One Interact pass winner will be chosen at random
2. The Interact pass will cover the delegate fee only and include access to all sessions, two lunches and the Awards Gala/ Dinner
3. The pass is non–transferable and there is no cash alternative
4. Hotel / accommodation fees are not covered in the Interact pass prize
5. All insurances, transfers, spending money and other expenses are the sole responsibility of the prize winner
Your input is important to guarantee that the results of this study reflect the opinion of all relevant stakeholders, Brand Advertisers, Agencies, Publishers, Ad Networks, Measurement/ Data Suppliers and vendors of inventory across Europe. The survey will only take 10-15 minutes to complete and we encourage you to write in any additional comments you may have.
Your reply will be treated in the strictest confidence and your name will not be associated with the results unless you give us explicit permission to do so. Once you complete the survey you will be entered into a PRIZE DRAW FOR A FREE PASS TO INTERACT 2014 IN PARIS and all respondents will receive a copy of the executive summary. We will close the survey on 11th April 2014.
Terms & Conditions of Interact pass prize:
1. One Interact pass winner will be chosen at random
2. The Interact pass will cover the delegate fee only and include access to all sessions, two lunches and the Awards Gala/ Dinner
3. The pass is non–transferable and there is no cash alternative
4. Hotel / accommodation fees are not covered in the Interact pass prize
5. All insurances, transfers, spending money and other expenses are the sole responsibility of the prize winner