MarTech Stack in a Pandemic
The purpose of this survey is to analyze how Covid-19 has affected technology spending in the Marketing field.
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1.
How large is your organization?
0-50 employees
50-200 employees
200-1000 employees
1000-5000 employees
5000+ employees
2.
What is your job level?
Marketing Executive
Mid-level Manager
First-level employee
Consultant
Other (please specify)
3.
Has the current performance of your organization been significantly impacted by the changes brought on by Covid-19?
Greatly impacted in a negative way
Somewhat impacted in a negative way
Limited impact on our performance
Positively impacted
4.
How has your organization’s marketing technology budget been affected during the pandemic regarding technology?
There have been budgetary cuts to marketing technology
The budget has increased to purchase new marketing technologies
The budget has not changed
Unsure
5.
What has been the percentage change in spending?
Decrease of 0-10%
Decrease of 10-20%
Decrease greater than 20%
Increase of 0-10%
Increase of 20-10%
Increase greater than 20%
No change
Unsure
6.
How has technology been impacted by budgetary changes? (select all that apply)
Invested in new technology to advance communication capabilities
Invested in other new technologies
Cancelled existing subscriptions
Delayed planned purchases
Paused subscriptions
n/a
Other (please specify)
7.
If a tool has been cancelled, delayed or paused, what was the reason? (select all that apply)
The technology was not essential
Not enough work to justify the use of the technology
Not enough capital coming in to afford it
Not enough internal resources to continue owning the tool (if staff were let go)
Could not determine the ROI from it
n/a
Other (please specify)
8.
Has your organization chosen to do more with less by leveraging core technologies and eliminating fringe technologies?
Yes, we have cut out some fringe technologies
We have both cut fringe technologies and put more emphasis on our core tech
No, we have kept our MarTech stack the same
n/a
Other (please specify)
9.
Have your MarTech vendors been flexible in adjusting pricing or payment terms for you during this pandemic?
Yes
No
We haven’t asked them
10.
If you answered yes to question 9, please identify how much flexibility they provided. (select all that apply)
Decreased pricing by up to 10%
Decreased pricing by up to 20%
Decreased pricing by more than 20%
Offered more flexible payment terms
n/a
Other (please specify)
11.
If a tool has been purchased or added, what was the reason? (select all that apply)
New tool was used to help transition employees to work remotely
New tool was needed to transition the business model online
New tool helps manage new demand for services
New tool may help the organization survive the pandemic
New tool was deemed essential before the pandemic
New tool to continue supporting business growth
New tool supports more of a shift to digital marketing
n/a
Other (please specify)
12.
Did a shift in company strategy impact budget changes?
Yes, we have shifted our focus
No, there has been no change in strategy or focus
Unsure
n/a
Other (please specify)
13.
Has the technology buying process changed during this time?
Yes, it is less inclusive/ collaborative
Yes, it is more inclusive/ collaborative
No change
14.
Have technology cuts also happened in other parts of your organization?
No, they have been consistent across the organization
Yes, they have been more prevalent in certain departments
Unsure
n/a
15.
Do you expect spending levels on technologies to return to normal by 2021?
Yes
No
Unsure
16.
Do you have any final comments or insights on MarTech spending during a pandemic?
17.
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Current Progress,
0 of 17 answered
