In order to gather more feedback and insights into incrementality sales measurement within retail media campaigns, we are asking all industry stakeholders (brands, agencies, retailers / RMNs and ad tech providers) to complete a short survey. The survey will take no more than 10 minutes and the findings will help inform the Guide we will publish later this year.

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* 1. Is your company?

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* 2. Which of the seven methods do you use today for the measurement of incremental sales, if any? Please let us know if you have a method that is not listed in other

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* 3. Please rank these methods from most to least preferred?

  1. Randomised Controlled Trials (RCTs)
  2. Match-Market Testing
  3. Machine Learning Counterfactual Models
  4. Synthetic Control Method
  5. Shadow-Mode Testing
  6. Ghost Ads
  7. MMM Modelling
  8. Other

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* 4. What tool do you use?

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* 5. For which use cases do you provide or receive incrementality sales measurement?

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* 6. Do you have any other feedback or thoughts on incrementality sales measurement for retail media campaigns?

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* 7. If you would be happy for IAB Europe to contact you regarding our work in this area, please leave your details here