Quiz - 22 Immutable Laws Book Review

Question Title

* 1. Name the first person to fly the Atlantic ocean alone?

Erich Hartmann

Amelia Earhart

Charles Lindbergh

Jimmy Doolittle

Bob Hoover

Question Title

* 2. Name the second person to find the Atlantic ocean solo

Bessie Coleman

Bert Hinkler

Harriet Quimby

Orville Wright

Erich Hartman

Question Title

* 3. Prospects prefer what is new to what is better.

True

False

Question Title

* 4. An “overnight sensation” is not an unusual phenomenon.

True

False

Question Title

* 5. Marketers focus on facts because:

They believe in objective reality

It matters if the truth is on your side

Neither

Both

Question Title

* 6. Minds of consumers are _________ to change

Easy

Difficult

Question Title

* 7. Marketing is a battle of:

A - Perceptions

B - Products

Perceptions

Products

Quiz - 22 Immutable Laws Book Review

Question Title

* 1. Name the first person to fly the Atlantic ocean alone?

Question Title

* 2. Name the second person to find the Atlantic ocean solo

Question Title

* 3. Prospects prefer what is new to what is better.

Question Title

* 4. An “overnight sensation” is not an unusual phenomenon.

Question Title

* 5. Marketers focus on facts because:

Question Title

* 6. Minds of consumers are _________ to change

Question Title

* 7. Marketing is a battle of:A - PerceptionsB - Products

* 7. Marketing is a battle of:

A - Perceptions

B - Products