Welcome to Fundraising Benchmarks

AAW is a global fundraising and strategy practice working with UK and international non-profits. For further information please find our website here.

Fundraising Benchmarks is designed to provide the UK charity sector with robust, objective annual benchmarks of the performance of each major area of fundraising. Last year's benchmarking survey had some incredible insights into the sector.

All responses are anonymised and the report will contain summary data only.

The survey is designed to be thorough but simple to complete. It will require you to collate data beforehand.

You will need to gather information in advance to complete the survey. You will need:

- Details of income and expenditure for each fundraising area for the last financial year
- Numbers of staff (full time equivalent) in each area of fundraising
- High value giving. Number of gifts and donors in each area (trusts, major donors, corporates, statutory) last financial year
- Legacies. Number of gifts, notifications and pledges
- In memory. Number of donors
- Individual giving. Number of cash and regular donors at the end of the last financial year. Number of new donors recruited by channel last year. Number of donors mailed/emailed and gifts made.
- Events & community. Number of donors
- Lottery & raffle. No of lottery players and raffle donors

Please submit your answers by the 25th April 2025 and remember to provide your email to receive a copy of the report.

All questions that ask for income and expenditure figures are asking for figures in whole £, rounded to the nearest pound. (If your figures are in another currency please state that in the comments at the end).

Any questions please contact lorna@aawpartnership.com

Thank you for your time!