Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. 2019 eCommerce Personalization Study Question Title * 1. What is your company size? Under $10 million online revenue $10-49 million online revenue $50-99 million online revenue $100-499 million online revenue $500 million or more online revenue OK Question Title * 2. What is the average SKU count for your company's eCommerce site? less than 5,000 5,000 - 10,000 10,000 - 50,000 50,000 - 100,000 100,000 - 1 million 1 million or more OK Question Title * 3. What retail segment do you work in? Apparel & Accessories Footwear Jewelry Health & Beauty Home & Garden Auto & Transportation Food & Beverage Electronics Medical Accessories Sporting Goods Pet & Animal Supplies Entertainment Products Other (please specify) OK Question Title * 4. What is your job level? Individual Contributor Manager/Director VP/SVP C-Level OK Question Title * 5. What is your job function? eCommerce Marketing Sales Operations OK Question Title * 6. What are your top eCommerce technology initiatives?(choose 3) eCommerce Personalization Omni-Channel Marketing Single View of the Customer Data Quality Analytics Attribution eCommerce Re-platforming Other (please specify) OK Question Title * 7. What is the most important metric for eCommerce Personalization today? Conversion Rate Average Order Value Revenue Per Visit Customer Lifetime Value OK Question Title * 8. Which types of eCommerce Personalization is your organization performing today?(Check all that apply) Search Product Recommendations Content (Web & Email) Category Pages Landing Pages Email (Retargeting or Promotional) Other (please specify) OK Question Title * 9. How satisfied are you with the performance of each type of eCommerce Personalization your organization has in place? Unsatisfied Somewhat unsatisfied Neutral Somewhat Satisfied Very Satisfied Personalization Overall Personalization Overall Unsatisfied Personalization Overall Somewhat unsatisfied Personalization Overall Neutral Personalization Overall Somewhat Satisfied Personalization Overall Very Satisfied Search Search Unsatisfied Search Somewhat unsatisfied Search Neutral Search Somewhat Satisfied Search Very Satisfied Product Recommendations Product Recommendations Unsatisfied Product Recommendations Somewhat unsatisfied Product Recommendations Neutral Product Recommendations Somewhat Satisfied Product Recommendations Very Satisfied Content (Web & Email) Content (Web & Email) Unsatisfied Content (Web & Email) Somewhat unsatisfied Content (Web & Email) Neutral Content (Web & Email) Somewhat Satisfied Content (Web & Email) Very Satisfied Category Pages Category Pages Unsatisfied Category Pages Somewhat unsatisfied Category Pages Neutral Category Pages Somewhat Satisfied Category Pages Very Satisfied Landing Pages Landing Pages Unsatisfied Landing Pages Somewhat unsatisfied Landing Pages Neutral Landing Pages Somewhat Satisfied Landing Pages Very Satisfied Emails (Retargeting or Promotional) Emails (Retargeting or Promotional) Unsatisfied Emails (Retargeting or Promotional) Somewhat unsatisfied Emails (Retargeting or Promotional) Neutral Emails (Retargeting or Promotional) Somewhat Satisfied Emails (Retargeting or Promotional) Very Satisfied OK Question Title * 10. What types of eCommerce Personalization are you investing in over the next 12-18 months? (Check all that apply) Personalization Overall Search Product Recommendations Content (Web & Email) Category Pages Landing Pages Emails (Retargeting or Promotional) Other (please specify) OK Question Title * 11. How important is it for your eCommerce Personalization solution to include the following capabilities? Not Important Somewhat Important Neutral Important Very Important 1:1 Personalization 1:1 Personalization Not Important 1:1 Personalization Somewhat Important 1:1 Personalization Neutral 1:1 Personalization Important 1:1 Personalization Very Important AI / Machine Learning AI / Machine Learning Not Important AI / Machine Learning Somewhat Important AI / Machine Learning Neutral AI / Machine Learning Important AI / Machine Learning Very Important Merchandising Controls Merchandising Controls Not Important Merchandising Controls Somewhat Important Merchandising Controls Neutral Merchandising Controls Important Merchandising Controls Very Important Advanced Analytics Advanced Analytics Not Important Advanced Analytics Somewhat Important Advanced Analytics Neutral Advanced Analytics Important Advanced Analytics Very Important Omni-Channel Targeting Omni-Channel Targeting Not Important Omni-Channel Targeting Somewhat Important Omni-Channel Targeting Neutral Omni-Channel Targeting Important Omni-Channel Targeting Very Important Single view of the customer Single view of the customer Not Important Single view of the customer Somewhat Important Single view of the customer Neutral Single view of the customer Important Single view of the customer Very Important OK Question Title * 12. How important is eCommerce Personalization for engaging customers? Extremely important Very important Somewhat important Not so important Not at all important OK Question Title * 13. Do you use multiple vendors for eCommerce Personalization today? Yes No OK Question Title * 14. Would you find Value in having one Platform for eCommerce Personalization? Yes No OK NEXT