Claims Testing Template

Please read through the following product description:

Your product claim / messaging goes here.

Question Title

* 1. Thinking about the claim overall, which of the following best describes your feelings about it?

Like it very much

Like it somewhat

Feel neutral about it

Dislike it somewhat

Dislike it very much

Question Title

* 2. How unique is the claim?

Extremely unique

Very unique

Somewhat unique

Not so unique

Not at all unique

Question Title

* 3. How believable is the claim?

Extremely believable

Very believable

Somewhat believable

Not so believable

Not at all believable

Question Title

* 4. How different is the claim from existing claims?

Extremely different

Very different

Somewhat different

Not so different

Not at all different

Question Title

* 5. Does the claim provide too much information, too little information, or the right amount of information?

Much too much information

Somewhat too much information

About the right amount of information

Somewhat too little information

Much too little information

Question Title

* 6. How relevant is the claim to your wants and needs?

Extremely relevant

Very relevant

Somewhat relevant

Not so relevant

Not at all relevant

Question Title

* 7. If the product were available today, how likely would you be to buy the product based on the claim?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

Claims Testing Template

Question Title

* 1. Thinking about the claim overall, which of the following best describes your feelings about it?

Question Title

* 2. How unique is the claim?

Question Title

* 3. How believable is the claim?

Question Title

* 4. How different is the claim from existing claims?

Question Title

* 5. Does the claim provide too much information, too little information, or the right amount of information?

Question Title

* 6. How relevant is the claim to your wants and needs?

Question Title

* 7. If the product were available today, how likely would you be to buy the product based on the claim?

Question Title

* 8. In your own words, what is the main message of the claim?