Claims Testing Template
Please read through the following product description:
Your product claim / messaging goes here.
OK
1.
Thinking about the claim overall, which of the following best describes your feelings about it?
Like it very much
Like it somewhat
Feel neutral about it
Dislike it somewhat
Dislike it very much
2.
How unique is the claim?
Extremely unique
Very unique
Somewhat unique
Not so unique
Not at all unique
3.
How believable is the claim?
Extremely believable
Very believable
Somewhat believable
Not so believable
Not at all believable
4.
How different is the claim from existing claims?
Extremely different
Very different
Somewhat different
Not so different
Not at all different
5.
Does the claim provide too much information, too little information, or the right amount of information?
Much too much information
Somewhat too much information
About the right amount of information
Somewhat too little information
Much too little information
6.
How relevant is the claim to your wants and needs?
Extremely relevant
Very relevant
Somewhat relevant
Not so relevant
Not at all relevant
7.
If the product were available today, how likely would you be to buy the product based on the claim?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
8.
In your own words, what is the main message of the claim?
Current Progress,
0 of 8 answered