Exit Category Awareness Template Question Title * 1. How familiar are you with this product category? Extremely familiar Very familiar Somewhat familiar Not so familiar Not at all familiar Question Title * 2. How would you describe your overall opinion of this product category? Extremely favorable Very favorable Somewhat favorable Not so favorable Not at all favorable I have not heard of it Question Title * 3. When you think of this product category, what words or adjectives come to mind first? Next