This is the largest survey of Customer Advisory Board Programs worldwide. Since 2010, the ANONYMIZED results of this survey have established many of the best practices used in world-class CAB programs today.

Question Title

* 2. Which Department/Function has the main responsibility for managing your CAB?

Marketing

Sales

R&D

Product

Customer Support

Professional Services

Corporate Strategy

Customer Success

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* 3. Which Department/Function(s) receive the outputs from your CAB program? (select multiple)

Marketing

Sales

R&D

Product

Customer Support

Professional Services

Corporate Strategy

Customer Success

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* 4. How many current board members are engaged in a single advisory board program on average?

5 or less

10 or less

15 or less

20 or less

30 or more

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* 5. What types of engagement do you have with CAB members?

In person meetings

Bi-annual Conference Calls

Quarterly Conference Calls

Sub-committees or working groups (to meet more regularly, say monthly, to work on a deliverable)

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* 6. How frequently does the CAB meet in person?

Once a year

Twice a year

More than twice a year

Never - use Virtual Meetings instead of in-person

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* 7. What is the required term of board membership?

6 months

12 months

18 months

36 months+

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* 8. How many members attend your average CAB meeting?

1-5

5-10

10-15

15-20

20-25

25+

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* 9. How long do you meet in-person for?

Half day (or less)

Full Day

Day and a half

Two Days (or more)

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* 10. How much time do you aim for customers to speak (versus your team) during each meeting session?

90% or more of the time

80%

70%

60%

50% or less

Question Title

* 11. What 3 things do members most value from your CAB:

Peer networking

A voice in strategic direction of company

Feedback on their ideas

Guest speakers

Case studies

Privilege of being selected

Access to senior LEADERSHIP

Ability to influence your PRODUCT ROADMAP

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* 12. How engaged are members between meetings?

Highly

Somewhat

Very little

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* 13. How would you describe the level of internal executive engagement and support you have?

High

Medium

Low

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* 14. What metrics do you use to measure your CAB's success?

Sales Opportunities

Sales Revenue

Renewal Revenue

NPS (Net Promoter Score)

Customer Referrals

Customer Testimonials

Case Studies

Customer Speaking Opportunities

New Product Enhancements

Actionable Insights Collected

Beta Program Participation

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* 15. What would you like to improve about your CAB?

Meeting attendance

Budget and cost to run

Quality of participant interactions

Value of information gathered

Metrics to demonstrate ROI

Time taken to manage

Management buy-in

Organization buy-in

Finding new participants

Retiring existing participants

Question Title

* 16. Are you interested in attending CAB.org annual conference in December this year?

Yes

This is the largest survey of Customer Advisory Board Programs worldwide. Since 2010, the ANONYMIZED results of this survey have established many of the best practices used in world-class CAB programs today.

Question Title

* 1. What are the objectives of your CAB (select multiple)?

Question Title

* 2. Which Department/Function has the main responsibility for managing your CAB?

Question Title

* 3. Which Department/Function(s) receive the outputs from your CAB program? (select multiple)

Question Title

* 4. How many current board members are engaged in a single advisory board program on average?

Question Title

* 5. What types of engagement do you have with CAB members?

Question Title

* 6. How frequently does the CAB meet in person?

Question Title

* 7. What is the required term of board membership?

Question Title

* 8. How many members attend your average CAB meeting?

Question Title

* 9. How long do you meet in-person for?

Question Title

* 10. How much time do you aim for customers to speak (versus your team) during each meeting session?

Question Title

* 11. What 3 things do members most value from your CAB:

Question Title

* 12. How engaged are members between meetings?

Question Title

* 13. How would you describe the level of internal executive engagement and support you have?

Question Title

* 14. What metrics do you use to measure your CAB's success?

Question Title

* 15. What would you like to improve about your CAB?

Question Title

* 16. Are you interested in attending CAB.org annual conference in December this year?

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* 17. What email should we send copy of anonymized survey results to?