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Business Trend Report Survey

The purpose of this anonymized survey is to analyze companies and their relationships with agencies, as well as a number of other related business trends.

This data will be compiled as part of our upcoming Business Trend Report ($195 USD). Individuals who take this survey and include their email at the end will receive the report at no charge.

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* 1. What industry are you in?

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* 2. Please describe your job function.

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* 3. How would you describe your level of seniority?

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* 4. How large would you estimate your company to be in terms of annual revenue?

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* 5. What are the biggest challenges you face as an organization? Please select all that apply.

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* 6. What types of agencies do you work with?

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* 7. How happy are you with the agencies you work with as a whole?

  Inapplicable to my role Incredibly Unhappy Unhappy Satisfied Happy Incredibly Happy
Advertising
Branding
Communications/Public Relations
Creative
Digital/Social Media
Management Consulting
Media

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* 8. Which agencies do you work with and recommend?

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* 9. What, if anything, is missing from your current agency relationships?

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* 10. How much do you spend per year on outsourcing to agencies and consultants (money spent on fees and services and not media)?

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* 11. What types of work does your company outsource? Please select all that apply.

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* 12. How would you describe your company's relationship with agencies?

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* 13. How happy are you with...

  Inapplicable to my role Incredibly Unhappy Unhappy Satisfied Happy Incredibly Happy
...how your company executes its digital campaigns?
...your company's approach to getting its strategy right?
...your company's approach to community management?

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* 14. How satisfied are you with your company's strategic direction?

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* 15. Please fill in the blank:

"If my company were better at _____, we could improve our bottom-line."

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* 16. How satisfied are you with how your brand is positioned?

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* 17. How well do you feel your company communicates its brand to its customers?

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* 18. What areas would you like to see your company improve in? Please select all that apply.

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* 19. Which Social Media/Digital platforms do you currently use?

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* 20. Some results from this survey may be included in our upcoming Business Trend Report ($195 USD). Do you wish to receive a complimentary copy of the report?

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