Bridging the Divide between Brands and Creators
1.
Are you a:
Brand/marketing executive
Producer/Director/Creative
Agency
Distribution/Media Entity
Other (describe)
2.
How many brand productions have you worked on:
0
1-2
3-9
10+
3.
Do you plan on working on at least one brand storytelling project in the next:
Currently working on one
6 months
1 year
2 years
Likely, but no time frame
Not likely to work on such a project
4.
What would you estimate the average brand film project costs to produce?
5.
What would you estimate the average brand film project costs to market and distribute?
6.
How long would you estimate the average brand film project takes to produce from inception through launch?
7.
What would you say are common misconceptions between brands/marketers and producers/creators?
8.
What’s something you wish the other side (creators or brand marketers) understood better about your side of the work?
9.
How would you define the difference between branded content, brand storytelling and brand funded films?
10.
When creating a brand storytelling project, what stakeholders should be involved, and what are their responsibilities?
11.
When doing brand storytelling, how can the brand be incorporated into storytelling in an authentic way? (Please provide examples of work if possible)
12.
What steps do you take to make sure a project meets the brand’s metric requirements?
13.
When it comes to measurement, how do you manage the need for Profits vs the need for Eyeballs?
14.
When creating a brand storytelling project, how do you address the realities of a production timeline and content release?
15.
Who typically owns the rights to the film/brand storytelling project? What factors may impact who owns the rights?
16.
Tell us about a time when a project you’ve worked on was derailed (not including COVID-19 related impacts)? What caused this to happen?
17.
The pandemic has caused incredible challenges across industries. How has COVID-19 specifically affected a project you’re working on?
18.
What is the most frustrating part of executing a brand funded film/storytelling project from your POV?
19.
Do you have any other thoughts on bridging the divide between brands and creators?
20.
May we contact you for follow-up quotes based on your responses? (
If yes, please note email address.
)
Current Progress,
0 of 20 answered