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* 1. When you think of [CATEGORY], what is the first brand that comes to mind?

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* 2. When you think of [CATEGORY], what other brands come to mind?

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* 3. Which of the following [CATEGORY] brands have you heard of? Select all that apply.

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* 4. How familiar are you with following [CATEGORY] brands?

  Very familiar Somewhat familiar Not so familiar Not at all familiar
Your brand
Competitor A
Competitor B
Competitor C
Competitor D

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