Exit Brand Pulse Survey: Attributes Question Title * 1. When deciding on a [CATEGORY], how important are each of the following attributes? Very important Somewhat important Not so important Not at all important Attribute A Attribute A Very important Attribute A Somewhat important Attribute A Not so important Attribute A Not at all important Attribute B Attribute B Very important Attribute B Somewhat important Attribute B Not so important Attribute B Not at all important Attribute C Attribute C Very important Attribute C Somewhat important Attribute C Not so important Attribute C Not at all important Attribute D Attribute D Very important Attribute D Somewhat important Attribute D Not so important Attribute D Not at all important Attribute E Attribute E Very important Attribute E Somewhat important Attribute E Not so important Attribute E Not at all important Question Title * 2. Thinking about [COMPANY], what word or short phrase first comes to mind? Question Title * 3. Which of the following, if any, do you associate with [COMPANY]? Select all that apply. Attribute A Attribute E Attribute D Attribute B Attribute C None of the above Question Title * 4. Do you agree or disagree with each of the following statements about [COMPANY]? Strongly agree Somewhat agree Somewhat disagree Strongly disagree Statement A Statement A Strongly agree Statement A Somewhat agree Statement A Somewhat disagree Statement A Strongly disagree Statement B Statement B Strongly agree Statement B Somewhat agree Statement B Somewhat disagree Statement B Strongly disagree Statement C Statement C Strongly agree Statement C Somewhat agree Statement C Somewhat disagree Statement C Strongly disagree Statement D Statement D Strongly agree Statement D Somewhat agree Statement D Somewhat disagree Statement D Strongly disagree Statement E Statement E Strongly agree Statement E Somewhat agree Statement E Somewhat disagree Statement E Strongly disagree Question Title * 5. Please select which statement best describes [COMPANY]. Their best days are ahead Their best days are behind Next