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* 1. How familiar are you with this brand?

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* 2. How would you describe your overall opinion of this brand?

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* 3. How likely are you to purchase a product from this brand?

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* 4. When you think of this brand, what first comes to mind?

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* 5. How likely is it that you would recommend this brand to a friend or colleague?

Not at all likely
Extremely likely

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