BoxPark Sushi Brand Survey

Hello, and thank you for agreeing to take this survey for our new brand, BoxPark Sushi! The information gathered from this survey will help measure brand effectiveness through a design strategy for a thesis project. The survey should only take between 5-10 minutes of your time. Every answer is confidential and greatly appreciated.

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* 1. How visually appealing is the logo?

Not Appealing

Slightly Appealing

Moderately Appealing

Very Appealing

Extremely appealing

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* 2. After first seeing the logo, what do you think the brand does?

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* 3. What do you think of when you think of this icon?

A square

Bento Box

Various Shapes

A Transportation Portal

Simplistic Abstract Art

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* 4. When looking at the color palette, what emotions come to mind? Select all that apply.

Calm

Peaceful

Trust

Creative

Excitement

Friendly

Optimism

All of the above

None of the above

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* 5. After seeing the brand character, how likely are you to directly associate the origami crane brand character with the brand?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 6. How likely are you to periodically dine at a restaurant with an interactive experience that makes you feel like you have been transported to modern-day Japan?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 7. What do you like best about this interactive dining experience concept?

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* 8. How well do you feel the signage stands out against the surrounding environment?

Not well

Moderately well

Very well

Extremely well

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* 9. After seeing the pole banners, how likely are you to visit the restaurant?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 10. After seeing the t-shirt, how likely would you wear apparel from BoxPark Sushi?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 11. How likely would your to-go experience improve by having a utensils box attached to the to-go containers for simplified transporting?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 12. How often would you use BoxPark Sushi’s occasional promotional items such as the reusable chopsticks and trainer chopsticks?

Never

Occasionally

Constantly

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* 13. How likely would the promotional chopsticks create intrigue to learn more about authentic modern-day Japanese culture through BoxPark Sushi?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 14. With the brand’s character, the crane, along the top and bottom of the to-go cup, would how likely would you directly recognize it to be directly associated with the brand?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 15. What words would you use to describe this brand? Select all that apply.

Passionate

Authentic

Modern

Artistic

Engaging

All of the above

None of the Above

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* 16. How would you experience BoxPark Sushi? Select all that apply.

Alone

With friends

With family

With coworkers

With significant others

All the above

None of the above

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* 17. On a scale of 1-10, 1 being not likely and 10 being extremely likely, how likely are you to visit the restaurant?

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 18. On a scale of 1-10, 1 being not likely and 10 being extremely likely, how likely are you to recommend the restaurant to friends, family, or colleagues?

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 19. How likely would you consider visiting BoxPark Sushi over other sushi restaurants?

Very unlikely

Unlikely

Neither likely nor unlikely

Likely

Very likely

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* 20. What was your takeaway on BoxPark Sushi after reviewing the content?

Thank you for your participation!