BestCities Measuring Meeting Impacts and Legacies Survey

Introduction

Although legacy impact has a broad reaching narrative on the true value of business events, few established indicators and measurement tools are in place. BestCities is seeking to advance event legacy planning and implementation by establishing a measurement framework to help track the impact that international meetings can create

BestCities would like to invite your Association to participate in this research and to contribute to this crucial evolution of event impact & legacy thinking by taking a few minutes to respond to the following survey.

Your responses will provide important insights to inform the development of measurement indicators as well as a toolkit to help associations and destinations plan, implement and track event legacy initiatives.

The survey will take approximately 10 minutes to complete and the questions are structured to gain further insights into:
- What the legacy goals of your Association are
- The extent to which your events drive your legacy goals
- How you (plan to) measure and track the impact of your events and their contribution to your legacy goals.

We thank you in advance for your time and for sharing your insights.

This survey is carried out by GainingEdge on behalf of the BestCities Global Alliance

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* Q1. Association Name:

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* Q2. Which sector does your Association represent:

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* Q3. Is your association a trade or professional association:

Trade Association

Professional Association

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* Q4. Congress name:

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* Q5. How many years has this event series existed?

1-2 years

3-4 years

5-10 years

10+ years

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* Q6. Which of the following legacy areas is most important to your Organisation? (rank in order of importance)

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* Please indicate other above:

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* Q7. Which indicators are you most interested in using: (Rank in order of relevance/importance to your organisation)

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* Please indicate other above:

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* Q8. How do your events contribute to your Association’s legacy goals ?

List here your Association’s legacy goals

List here the meeting outcomes you seek to advance each of your legacy goals

What set of indicators do you use to track impact? (note “NA” if you don’t track impact)

How long do you track impact?
(Note “NA” if you don’t track impact.

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* Q9. Whose responsibility is measurement of legacy?

Local host

You as the conference organiser

Shared responsibility

N/A

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* Q10. What was the key driver for your organisation to start measuring the legacy of your event?

It was strategy led (i.e. its contributes to your organisation's vision)

It was need led (you are required to to satisfy investor, sponsor requirements etc)?

Other (please specify)

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* Q11. Who do you work with to help identify your measurement indicators of your event’s legacy?

Local convention bureau

Local university/research institute

Consultancy firm

No one

Other (please specify)

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* Q12. Does your association typically track the impacts of your meeting on the host destination?

Yes