1.Thinking about the ad overall, which of the following best describes your feelings about it?

Like it very much

Like it somewhat

Feel neutral about it

Dislike it somewhat

Dislike it very much

2.How believable is the ad?

Extremely believable

Very believable

Somewhat believable

Not so believable

Not at all believable

3.How relevant is the ad to your wants and needs?

Extremely relevant

Very relevant

Somewhat relevant

Not so relevant

Not at all relevant

4.How unique is the ad?

Extremely unique

Very unique

Somewhat unique

Not so unique

Not at all unique

5.How different is the ad from existing ads?

Extremely different

Very different

Somewhat different

Not so different

Not at all different

6.How well does the ad communicate the main message?

Extremely well

Very well

Somewhat well

Not so well

Not at all well

7.If the product were available today, how likely would you be to buy the product based on the ad?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

8.In your own words, what is the main message of the ad?